Hence, the key to improve online transaction is to establish an appropriate online trust building mechanism for online consumers.
而如何面向网上消费者建立相应的信任机制，仍是提高网上交易质量的关键。
To promote willingness-to-buy, trust-building and risk-reducing are crucial in risky situations.
为了促进购买，在风险环境下建立信任和降低风险就显得非常关键了。
To promote willingness-to-buy, trust-building and risk-reducing are crucial in risky situations.
为了促进购买，在风险环境下建立信任和降低风险就显得非常关键了。
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