Starting from analyzing the essence of trust, the paper discusses how the trust problem to emerge and at last, solves the trust problems in E-retailing with the principal-agent theory.
从分析信任问题的本质开始，讨论信任问题是如何产生的，最后用委托代理理论来解决电子零售业中的信任问题。
Starting from analyzing the essence of trust, the paper discusses how the trust problem to emerge and at last, solves the trust problems in E-retailing with the principal-agent theory.
从分析信任问题的本质开始，讨论信任问题是如何产生的，最后用委托代理理论来解决电子零售业中的信任问题。
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