In light of the relevance principle, the human cognitive communication is always geared to the greatest contextual effects for the smallest effort.
根据关联原则，人类交际认知在于花最少的努力去获取最大的语境效果。
The principle of relevance itself just could help to achieve this object in advertisement translation. Relevance is based on the contextual effect of interaction.
关联性原则正好可以帮助广告翻译者完成这一目标。关联性是建立在相互作用的语境效果上。
The principle of relevance itself just could help to achieve this object in advertisement translation. Relevance is based on the contextual effect of interaction.
关联性原则正好可以帮助广告翻译者完成这一目标。关联性是建立在相互作用的语境效果上。
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