The future of these two grand old badges will be shaped not in Coventry, the cradle of the British motor industry, but in Pune, home of Tata Motors.
这两大古老品牌的未来不是在英国汽车工业的摇篮考文垂,而是在塔塔汽车的故乡浦那。
Tata Steel borrowed heavily to buy Corus in 2007.
塔塔钢铁2007年大量举债购买科勒斯钢铁。
How could Tata Motors make a car so inexpensively?
塔塔汽车公司为什么能制造出这么便宜的车?
Tata Motors has produced a $2,200 car, the Nano.
Tata汽车生产出一种价值2200美元的Nano汽车。
Tata is often accused of being flabby and undisciplined.
塔塔经常被人指责散漫,没有组织纪律。
In 1991 Mr Tata assumed the REINS of his family-run company.
塔塔在1991年开始掌控其家族企业。
According to Mr Tata, the answers were respectively yes and no.
据塔塔先生说,答案既是肯定也是否定的。
WSJ: What will you be able to accomplish with the Tata Group gift?
华尔街日报:你能用塔塔集团给的捐赠做些什么?
India's Tata group awards an annual prize for the best failed idea.
印度塔塔集团为“最佳的失败创意”颁发年度奖。
Corus had expertise in fancy types of steel that Tata steel lacked.
康力斯则拥有塔塔钢铁公司所欠缺的各式各样的钢铁技术。
What Tata, an Indian conglomerate, will do with two luxury-car brands!
tata这个印度的大联合企业会怎么打理两个高端汽车品牌?
Mr Tata says he is “quite gratified” that other firms are following suit.
塔塔说其他的公司也追随效仿因而他感到“非常知足”。
The following year Tata Motors bought Jaguar Land Rover (JLR)for $2.3 billion.
接下来的一年塔塔汽车公司又以230亿美元收购了捷豹路虎(JLR)。
Today, Tata has 98 firms and is one of India's biggest carmakers and IT outsourcers.
今天,塔塔拥有98家公司并成为印度最大的汽车生产商和IT外包商。
Mr Tata does not like publicity and avoids the platforms and applause of conferences.
塔塔先生不喜欢抛头露面,尽量避免出席会议、面对掌声。
Companies like Tata have not arrived to close factories down and ship machines to India.
像塔塔集团这样的公司并没有来了就关闭原公司和将机器运回印度。
On Monday, Indian operator Tata Teleservices said it is buying 3g equipment from Huawei.
这个星期一,印度塔塔电信服务公司的经营者说他们正准备从华为购买3g设备。
Mr Tata, who has no children, is due to retire in December 2012, when he reaches 75.
塔塔先生没有子女,将于2012年12月退休,届时他75岁。
But after a difficult start, Tata Motors is now India's second-biggest carmaker by sales.
但经历了艰难起步后,塔塔汽车公司的销售量现已是印度第二。
Calling the situation "hostile and intimidating" Tata Motors has suspended work at the plant.
塔塔以目前局势“充满敌意和威胁”为理由,暂停了基地工程。
In India Tata created the world's cheapest car, the Nano, by combining dozens of cost-saving tricks.
印度塔塔把许多节约成本的小窍门结合在一起,创造了世界上最便宜的汽车——纳诺。
India's Tata Steel is considering its options, though its heavy debts may deter it from bidding.
印度塔塔钢铁公司正考虑做出选择,尽管其沉重的债务负担可能会阻碍其投标。
Despite the cleverness of its frugal engineering, Tata Motors has not yet cracked frugal marketing.
尽管塔塔汽车很聪明地引入了节俭工程,还没未尝试节俭营销。
Indians who have grown up enjoying Tata tea might be more inclined to buy the latest Tata electric car.
喜欢塔塔茶叶的印度成年人可能更有意购买最新型的塔塔电动车。
Analysts say, however, that Tata Motors still faces significant challenges to boost JLR's falling sales.
然而分析师表示,要提振捷豹路虎日益下滑的销售,塔塔汽车仍面临重大挑战。
Mr Tata says that he looks beyond sheer size in search of a strategic fit when he acquires companies.
塔塔先生言道,他并购公司时,看的不止是并购对象的庞大规模,还要考虑战略需要。
The Tata scheme will have to be tailored to India's fragmented retail market, says Vikas Choudhury of Aimia.
艾米娅公司的维卡斯•考霍莱说,塔塔集团的计划将根据印度支离破碎的零售市场做出调整。
The Tata scheme will have to be tailored to India's fragmented retail market, says Vikas Choudhury of Aimia.
艾米娅公司的维卡斯•考霍莱说,塔塔集团的计划将根据印度支离破碎的零售市场做出调整。
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