The Rolly was a disaster, as anyone would likely have guessed given its price point and exceptional lameness — but it failed to teach Sony a lesson.
这款产品是一场灾难，以其定价和笨拙的功能，任何人都不难猜到这种结果- - - - -但是这并没有让索尼从中吸取教训。
If Sony pulled it off - and this is an optimistic outlook of things - it could make Sony a far more attractive company to the groups that count: consumers, content providers, and developers.
假如索尼能够全面撤出，前景非常乐观——这将使索尼在消费者、内容提供商和发展商当中成为一家更有吸引力的公司。
Sony let us try a few of the games after its presentation.
在演示结束后，索尼邀请我们试玩了一些游戏。
"As you may be aware, some customers have been unable to connect to the PlayStation Network today, " said Sony in a statement.
“可能你们已经知道了，现在有一些用户不能够连接到索尼的游戏网络平台” ，索尼官方声明中说。
This Poster was created by Sony Music Entertainment in a field close to Heathrow Airport, London.
这张海报是由索尼音乐娱乐公司在伦敦希斯罗机场附近的一块场地上创作的。
Sony has a studio production arm which has nothing to do with its core businesses of consumer electronics and gaming.
索尼有一个影音制作的公司，但是这个公司的产品和索尼的主业——消费性电子产品与游戏毫无关系。
The testers used different kinds of computers -- a Lenovo, a Dell and a Sony -- and in all cases reported "very good connection speed and no apparent defects.
测试使用了不同的电脑，联想、戴尔和索尼，在所有情况下所报告的结果是“连接速度非常好，没有明显的缺陷。”
If Sony were to create a flagship mobile device that harnesses the power of a unified content platform, it would put Sony in a much better position to compete with Apple.
如果索尼能够创建出一个旗舰级的移动设备的话，这势必最大限度发挥了整合后的内容平台的作用，同时也会使索尼在与苹果的竞争中占据一个更有利的位置。
The company said Mr Ohga's foresight and vision had transformed Sony into a global entertainment leader.
该公司表示，大贺典雄的远见和眼光让索尼转变成全球娱乐行业龙头。
If Sony creates a platform and creates high-quality applications for it, they will, at the very least, earn the respect of consumers and developers.
如果索尼开发出自己的平台，并为平台开发出高质量的应用软件，至少会赢得消费者和程序员的青睐。
To level the playing field, Sony has struck a deal with Google that gives users free access to more than a million books scanned by the internet firm.
为了扳平比分，索尼与谷歌达成了交易，使它的用户能够免费获取由这家互联网公司扫描到网络上的上百万图书。
Sony has offered a range of e-readers for years, and has recently introduced several new models.
多年来，索尼公司提供了一系列电子阅读器，近期又推出了几个新款。
Sony has developed a similar device called the Reader, which went on sale in America last autumn.
去年秋天，索尼公司开发的一种类似的阅读器在美国面市了。
Sony was, at a time, the most well-known name in consumer electronics, but the company has lost its mojo.
索尼曾经一段时间内在电器消费者中口碑相当不错，但是，目前这家公司已失去了它昔日的辉煌。
Japan's Sony Corp has released a mini-notebook small enough to fit in a purse or suit jacket.
日本索尼公司近日推出了一款“迷你”笔记本电脑，小到可以装进女士钱包或夹克口袋。
Sony said a bug with the console clock was responsible for the serious technical glitch, which has left thousands of PS3 owners unable to connect to the PlayStation Network.
索尼解释说，这次严重的技术故障是由于控制台时钟失灵导致的，故障已经导致了数千PS3玩家无法连接到索尼的游戏网络平台。
The show, made by Viacom and Sony, became a hit soon after it was launched in Latin America in 2008.
维亚康姆和索尼公司制作的这档节目，2008年一在拉美发行，就红极一时。
Having been the industry leader for many years, Sony suddenly looks like a follower.
多年来索尼一直是业界的霸主，可如今却突然看起来像是一个跟随者。
But does Sony have a plan to regain its former glory?
索尼公司有没有计划重振昔日的辉煌呢？
The site launched with a Sony BMG partnership and signed a Universal Music deal in 2008.
该网站是索尼BMG的合作伙伴，并在2008年同环球唱片签订了合约。
Sony released a special kit for it, which ran only on the older, thick PS2s and required an optional hard drive.
为此，索尼发布了专门的工具包，但是只能在更早的厚重的PS 2机器上运行，而且要求使用附加硬盘。
Sony Ericsson has a web page devoted to helping hackers unlock its phones.
索尼爱立信有为帮助黑客解码它的手机的网页。
This is not enough clout on its own to trouble the trustbusters: in fact Sony BMG has a smaller European presence than Universal, the leading record company.
但这还不足够给反托拉斯者带来麻烦，因为实际上，在欧洲，相对于唱片公司的龙头环球唱片来说，索尼BMG的表现也未免相形失色。
But let's be optimistic about Sony for a moment. What would they need to do to regain their image as the best?
让我们先对索尼公司多乐观一阵子。那么，索尼重霸天下需要采取哪些行动呢？
Electronic books do exist; the best-known is the Sony Reader, a book-sized gadget made by the eponymous consumer-electronics company.
尽管电子图书确实存在；其中最有名的是索尼公司的索尼阅读器，这个像书一样大小的装置由同名的消费电子公司生产。
A Sony spokesman declined to comment.
索尼官方发言人拒绝对此事发表评论。
I've spent the last week using the Amazon Kindle and several weeks before that using a Sony Reader Pocket.
我上个星期一直在用亚马逊Kindle，而几个星期前我还在使用一台索尼的口袋阅读器。
Take a Kindle or a Sony Reader to the park on a sunny weekend and you could have a daylong picnic with just the e-reader.
在一个阳光明媚的周末把一个Kindle或者索尼的阅读器带到公园，你只需要它就可以度过一天的野餐生活。
Take a Kindle or a Sony Reader to the park on a sunny weekend and you could have a daylong picnic with just the e-reader.
在一个阳光明媚的周末把一个Kindle或者索尼的阅读器带到公园，你只需要它就可以度过一天的野餐生活。
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