Often what sets one company apart from the next is the entrepreneur at its helm--his or her personality, history and philosophy shape the company's corporate culture and, ultimately, its image.
通常来看，使得一家企业与另一家相区别开来的是作为舵手的企业家——他或她的个性、履历以及哲学塑造着这家公司的企业文化，并从根本上决定其形象。
The use of ads spokesmen is very important to build the corporate image, increase the awareness and shape the brands.
广告代言人的使用对于企业树立形象，提高知名度，塑造品牌有着不可估量的作用。
Enterprise should do their duty, be a good corporate citizen, and accept the supervision and recognition from society, shape and show a positive image which may benefit the public and environment.
对企业来说通过履行企业社会责任获得差异化的企业社会责任形象，已经成为一种竞争战略优势。
Enterprise should do their duty, be a good corporate citizen, and accept the supervision and recognition from society, shape and show a positive image which may benefit the public and environment.
对企业来说通过履行企业社会责任获得差异化的企业社会责任形象，已经成为一种竞争战略优势。
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