"Segmentation", an advertising trend during the past two decades tied to fragmentation in the media, represents only a cosmetic change, thinks Mr Tobaccowala.
托巴科瓦拉先生(Rishad To baccowala)认为过去二十年的依靠媒体分割的广告发展趋势“细分”，只是一种表征变化。
Later research showed that the segmentation did not improve fragmentation.
后来的研究表明，分割并没有改善碎片。
Later research showed that the segmentation did not improve fragmentation.
后来的研究表明，分割并没有改善碎片。
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