If over-designed, they can be more artistic than motivational, obscuring the sales message.
如果设计过度，它们会更富艺术性而非激发性，模糊了销售信息。
But did you know that having a graphically-driven website can actually DISTRACT your visitor away from your sales message?
但这样的网站会把用户的注意力从销售信息转移到图片中。
Use images and graphics that support your sales message. - Keep animation, blinking text, and scrolling text to a minimum. They distract the reader from focusing on your text.
图像与图片应该可以说明销售信息。尽量减少使用图像、闪动文本、滚动文本，否则会转移浏览者对于文字内容的注意力。
Presentation to cause your prospect to want to complete your message i.e. tell them there's a misspelled word in your sales copy, and if they can find it - they get a special deal.
在产品演示一开始的时候就设置悬念，使顾客好奇最终的结果例如告诉顾客在宣传单上有一个误拼的单词，如果他们能找出来就能获得特别优惠。
Delivering the wrong message to the right customer, or the right message to the wrong customer is a problem that's rife in sales today, Herjavec says.
赫贾维奇表示，向正确的客户传达错误信息，或者将正确的信息传达给错误的客户，是如今销售界普遍存在的问题。
In this example, you want to create a Search Folder to keep track of every email message you receive about the open Sales Manager position.
在本示例中，您希望创建一个“搜索文件夹”，用来跟踪所收到的有关“销售经理”空缺职位的每封电子邮件。
"We've reviewed your sales figures and they're not really up to the level we need," shop manager Alex Barlett wrote in the message.
“我们审阅了你的销售记录，发现没有达到我们需要的标准，”该店经理阿里克斯·巴利特在短信中写道。
Marketing spreads the message of what you're about, and sales is getting people to buy that message.
营销是将你在做什么的信息传达出去，而销售则是让人们购买你的信息。
This was French author Victor Hugo s telegraphed message to his publishers, asking about sales of his then newly-published novel, Les Misérables.
法国作家维克多·雨果拍电报问出版商，他的新书《悲惨世界》销量如何。
You think you're being productive by making sure you don't miss a message while stuck in the weekly sales meeting but your colleagues (particularly those speaking) see it as a personal insult.
你以为，在每周销售会议期间确保自己没有错过一封电子邮件是工作高效的表现，但你的同事(尤其那些正在会议上讲话的同事)会认为这是一种人身侮辱的行为。
You think you're being productive by making sure you don't miss a message while stuck in the weekly sales meeting but your colleagues (particularly those speaking) see it as a personal insult.
你以为，在每周销售会议期间确保自己没有错过一封电子邮件是工作高效的表现，但你的同事(尤其那些正在会议上讲话的同事)会认为这是一种人身侮辱的行为。
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