Mr Rosell has been doing business with Mr Teixeira for years: he moved to Brazil as Nike's director of sports marketing in 1999 to manage the company's relationship with the CBF.
罗塞尔与特谢拉做生意已有些时日。1999年，罗塞尔作为耐克的体育营销主管来到巴西，管理协调公司与巴西足协的关系。
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today.
客户关系管理(CRM)是在市场营销和信息系统今天的热门话题之一。
The goal of relationship marketing in commercial bank is to build up customer loyalty, because 80% of the total profit is come from 20% loyal customer.
商业银行关系营销的目标是建立顾客忠诚，因为企业80%的利润来自于20%的忠诚顾客。
This paper theoretically discusses the nature, the function and the subject of city marketing as well as the relationship between city marketing and city culture construction in detail.
文章从理论上详细地讨论了城市营销的内涵、作用及其主体，城市营销与城市文化建设的关系。
The method of identifying target customer in business to customer (B2C) relationship marketing is offered generally first.
论文首先提出了B2C关系营销中目标客户确定的总体方法。
Therefore, it is very applicable to study the application of relationship marketing in real estate market.
因此，研究关系营销理论在房地产市场的应用非常有意义。
In the perspective of capital, social capital is more essential to the success of relationship marketing than physical capital, financial capital, human capital and knowledge capital.
从企业资本的角度看，企业进行关系营销除了需要企业的物质资本、金融资本、人力资本和知识资本外，更重要的是依靠企业的社会资本。
CRM is a new management theory, aiming at developing the relationship between customer and enterprise. IT is implemented in marketing, service, sales and IT.
客户关系管理旨在改善企业与客户之间的关系，应用在企业市场营销、技术支持等与客户相关的领域。
In this article, we dwell on changing process of marketing tendency, which according to the evolution process, namely from product tendency, service tendency, relationship tendency to demand tendency.
并通过实证分析，发现企业营销倾向在经历了产品导向、服务导向与关系导向的演变之后，需求导向的重要性不断提升。
CRM is the nature of the WWW through the channels in the marketing, sales, service and support customers with four to establish a good relationship so as to enhance the corporate earnings.
CRM的本质在于通过WWW的渠道，在营销、销售、服务和支持四个方面与客户建立良好的关系，从而提高企业收益。
Marketing channel relationship is the interaction state and cooperation depth among members in marketing channel system.
渠道关系是指渠道系统中各个成员之间的交往状态和合作深度。
Value chain is used to describe the enterprise in research, development, design, production, marketing product process, its operations and product value of the relationship between methods.
价值炼是用来描述企业在研究、开发、设计、生产、销售产品过程中，其作业与产品价值之间关系的一种方法。
Relationship marketing is the trend of marketing development and can be the edge tool of the company in business competition.
企业关系营销契合了现代企业营销的实践活动，必将成为企业在竞争中取得成功的锐利武器。
Analyze the application of data mining in Electronic Commerce from three aspects: the design of Web site, Customer Relationship Management and Internet Marketing.
分析了数据挖掘技术在电子商务中的应用，并从电子商务网站设计、客户关系管理、网络营销三个方面进行了具体的阐述。
Channel trust is the decisive factor to build and keep a long-term relationship in marketing channel.
信任是建立和维系分销渠道长期合作关系的决定性因素。
Then it discusses the feasibility and necessity of the application of relationship marketing in China's commercial banking industry.
接着，本文探讨了关系营销在我国商业银行业的可行性和必要性。
The conclusions would help clarify the major influential factors and their importance degree change mechanism in Chinese marketing channel relationship.
研究结论对于研究和弄清我国营销渠道关系的主要影响因素及其重要程度的变化机理奠定了基础。
Competition in the market today, customer loyalty, brand marketing, relationship marketing such that based on the customer-centric marketing theory have become the focus of academic and industries.
在市场竞争的今天，顾客忠诚、品牌营销、关系营销等以顾客为中心的营销理论相继成为学术界和企业界关注的重点。
As the influence of relationship marketing goes deep, hierarchical organizations based on the principles of scientific management of Taylor have been challenged in many aspects.
随着关系营销理论影响的不断深入，以泰勒的科学管理为原则的层级组织结构已受到多方面的挑战。
Brand relationship is the application of relationship marketing theory in the aspect of brand, and it is the new phase of brand theory study.
品牌关系是关系营销理论在品牌层面的运用，是品牌理论研究的新阶段。
This article discusses the significance of intelligent customer relationship management in meeting customers' needs, as well as the important role of relationship marketing.
智能化客户关系管理对实现满足顾客需求意义重大，并在关系营销中起重要作用。
These are the two basic points on relationship marketing and are the vulnerable spots in the study of relationship marketing as well.
这两个问题既是关系营销的基本问题，也是关系营销研究中较为薄弱的环节。
The marketing scholars have gone through two stages in the channel relationship research, including the structure mode and the behavior mode.
学者们对渠道的研究经历了从结构理论到行为理论的演进，其中在行为理论研究中又衍生出了权力范式、关系范式两个分支。
Analyzing the relationship between capital and marketing, the paper reveals the occupation and configuration of enterprise capital play an important role in marketing strategy adjustment.
本文通过对资金与营销战略关系的分析，揭示了企业资金的占用与配置对营销战略调整产生的重大影响。
Firstly, the author describes China and foreign Old market background, with marketing combination theory, customer behavior and customer relationship management research are introduced in this thesis.
首先，本文介绍了中国外老年市场的研究背景，同时对市场营销理论、消费者行为学研究概况和顾客关系管理研究等进行了综述。
Firstly, the author describes China and foreign Old market background, with marketing combination theory, customer behavior and customer relationship management research are introduced in this thesis.
首先，本文介绍了中国外老年市场的研究背景，同时对市场营销理论、消费者行为学研究概况和顾客关系管理研究等进行了综述。
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