Ulrich Reithofer combines gold and glass shards in a necklace (pictured below).
UlrichReithofer用黄金和玻璃碎片制做了一条项链(见图片)。
'We managed to generate a positive free cash flow of 516 million for the first half of the year,' Mr. Reithofer said.
雷瑟夫说，经过努力，我们在今年上半年创造了5.16亿欧元的正自由现金流。
An understandably ebullient chairman Norbert Reithofer said "We have recorded the best third quarter in the company's history.
宝马董事长诺伯特•雷瑟夫的喜悦之情自然溢于言表，他说：“今年我们创造了公司历史上销量最好的第三季度。
Says Reithofer, "The advantage of our major shareholder is—among other things—that they give us the stability to think long-term."
雷瑟夫表示，“一个主导地位的大股东的好处在于，长期战略的稳定性得以延续。”
Norbert Reithofer, BMW's CEO, said Wednesday "the BMW brand wants to remain the best-selling European premium brand in the U. S."
宝马公司首席执行官诺伯特•雷瑟夫在上周三表示：“宝马公司希望能继续保持‘全美最畅销欧洲豪华轿车’的荣誉。”
And BMW's Norbert Reithofer, who worked his way up through manufacturing in the tradition of BMW CEOs, is determinedly low-profile.
而宝马（BMW）首席执行官诺伯特•雷瑟夫，这位遵从宝马首席执行官传统从公司制造基层一步步走上神坛的人物，则决心低调到底。
Reithofer also used the crisis to reduce purchasing expenses and lower development costs, hoping to move profit margins to at least 8 percent by 2012.
危机当中，约瑟夫也大幅降低采购费用，降低开发成本，希望在2012之前利润能达到百分之八。
When Reithofer shuttles between Penzberg and Munich, he surges down the A95, a speed-limit-free stretch of highway that begs for a car like his 12-cylinder 7-series.
对穿梭于潘茨堡和慕尼黑之间，无限速高速路上的雷瑟夫来说一辆12缸7系列的座驾呼啸而行无疑是再合适不过的了。
"Reithofer was very underrated when he came in, but he's since become one of the most respected CEOs in the industry," says Philippe Houchois, an analyst with UBS in London.
“雷瑟夫总给人平庸无奇的第一印象，现在他已是这行中最值得尊敬的CEO之一，”伦敦瑞士联合银行分析师菲利普霍乔斯说。
"The crisis accelerated the process," says Reithofer, who personally test drives competitors' vehicles and visits dealers anonymously to get an unfiltered view of his company.
“危机加速了这一过程，”。约瑟夫说，他常亲自试驾竞争对手的产品微服私访经销商以期获得第一手对于公司的看法和建议。
"The crisis accelerated the process," says Reithofer, who personally test drives competitors' vehicles and visits dealers anonymously to get an unfiltered view of his company.
“危机加速了这一过程，”。约瑟夫说，他常亲自试驾竞争对手的产品微服私访经销商以期获得第一手对于公司的看法和建议。
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