People don't stop brushing their teeth just because there is a recession, notes John Quelch of Harvard Business School.

人们不会因为经济衰退就不刷牙，哈佛商学院的约翰-昆其说到。

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Another core principle Quelch talked about are the three pillars of brand value, which are emotional (psychological), economic, and functional.

奎尔奇谈到的另一个核心原则就是品牌价值的三个支柱，即情感(心理)、经济、功能。

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John Quelch, the new dean of the China-Europe International Business School, has a tall order: getting CEIBS ranked next to Harvard and Wharton (right now it's in the top 20 worldwide).

约翰•奎尔奇，这位中欧国际工商学院的新任教务长接到了一个很离谱的任务：让中欧国际工商学院的世界排名接近哈佛和沃顿(目前其世界排名20强)。

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John Quelch, the new dean of the China-Europe International Business School, has a tall order: getting CEIBS ranked next to Harvard and Wharton (right now it's in the top 20 worldwide).

约翰•奎尔奇，这位中欧国际工商学院的新任教务长接到了一个很离谱的任务：让中欧国际工商学院的世界排名接近哈佛和沃顿(目前其世界排名20强)。

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