Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
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