As a leading designer on this project, I was set with the task to redesign the visual language of all product ads for Mazda, for the UK.
作为这个项目的主设计师，我的任务是为马自达英国的广告设计新的视觉语言。
In-mall exposure to product ads provided close to the point of sale when shoppers are in a buying state of mind was noted as being highly marketable.
在摩尔中出现的产品广告使接近销售点的购物者在购买的心理上认为这是非常适销的商品。
Then apply what you've learnt to your product literature, your banner ads, your email signature, your advertising campaigns and above all your website. Be seen, be sold.
再把你总结的运用到你的产品资料，横幅广告，电子邮件签名，广告活动以及你所有的网站当中。
If your product selling cycle is longer than two years, you can expect to lose money on your ads — even if they're good — for the first four to six months.
如果你的产品销售周期长于两年，那么你得做好在广告上烧钱的准备——即使它们并不坏——在开始的四到六个月里。
Most ads try to convince people to buy a product or a service and to achieve this they may use manipulation or misleading messages.
大部分广告的目的是说服人们去买一款产品或一项服务，为了达到这个目的他们常常在介绍上做手脚或者是提供误导的信息。
For instance, a company might send promotional text messages or ads to people whose friends already use a product--and who would presumably be more likely to buy the product as well.
比如，一个公司可以定向地把广告信息发送给那些可能有意愿购买产品和受到产品影响的人群。
In fact, we also now serve video ads on television with our AdSense for TV product.
事实上，我们现在在电视屏幕上提供视频广告，在电视产品上提供AdSense。
The ChoiceStream advertising product aims to generate personalized banner ads for each consumer, using data on shopping and buying patterns that it collects from the advertiser's website.
ChoiceStream的广告产品专注于利用从广告客户的网站，收集数据购物和购买模式，来为每个消费者创造个人化的横幅广告。
Most people were interested in sports, gossip, entertainment features, comics, classified ads, coupons and the like; relatively few were interested in what was supposedly the main product: news.
大多数人都对体育、八卦、娱乐、漫画、分类广告、优惠券等信息很感兴趣，相比之下，只有较少的读者喜欢看新闻——而新闻才是报纸的主要产品，不管是不是有很多人愿意读新闻，新闻在我们的生活中都是必不可少的。
If people buy your product once a week, don't expect your ads to return a profit during the first week.
如果人们每周买一次你的东西，那么别指望在第一周里你的广告就将带来收益。
Instead of making the landing page solely about one product, sites usually clutter the page with unnecessary information, ads and related products.
每一个网页不再使得它只涉及一种商品，而是充斥着许多不相关的信息、广告和相关的商品。
Who do not have the product of culture, there is no brand beliefs, ethnic identity electric company, is still by "ads bombing" promotion is too LOW.
那些没有产品文化、没有品牌信仰、没有族群认同的电商，依旧是靠“广告乱轰炸”的方式来推广就显得太LOW。
Limit: If you have a good product you need to advertise it and then... the sky may be the limit... or you budget for running the ads...
限制：如果你有了优秀的产品，你就要去宣传它然后…除非广告预算不足，否则只有天空才是你的界限。
Since advertisements are usually dishonest, most customers will find themselves cheated after they buy the product in ads.
但是由于广告内容不真实，许多的消费者会在购买广告中的产品之后发现自己被骗。
Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.
真实的广告提供有用信息帮助顾客来决定他们是否想要或需要被广告的商品。
Company products include crystal cup, crystal trophy, crystal inside carving gifts, ceramic ads mugs, ceramic tea set, household cup with etc. Product.
公司经营的产品包括水晶奖杯、水晶奖牌、水晶内雕礼品、陶瓷广告杯、陶瓷茶具、家用杯具等产品。
So American and European ads that sell the idea that you can gain personal enjoyment or satisfaction from a product wouldn't work here.
因此，美国和欧洲那种推销能从产品中满足个性和个人享受的广告创意在中国根本行不通。
If the ads provide accurate information, they also help the average consumer to find the right product at the best price.
如果广告提供准确的信息，则有助于大众消费者以最优的价格买到合适的产品。
By explaining the features, functions and costs of a product or service, ads also allow customers to compare prices and quality before they actually go to the store.
通过介绍产品特点、功能、耗资以及服务，广告还可以使消费者在走进商场以前对产品的价格和质量进行比较。
A similar trick is used in so-called "bait-and-switch" ads, that is the customer is shown one product (the bait) and then given another.
另一类似的诡计是所谓的“偷梁换柱”广告，也就是说消费者所见的是一种产品(饵)而实际买到的却是另一种产品。
Complications: Part of the brilliance of Apple advertising has been its simplicity. Keep an eye out for complicated ideas or ads with more than one product.
广告形式复杂化：很大程度上来说，苹果公司广告的卓越之处就在于它的简洁。留意苹果是否会推出复杂的理念，或者在同一广告中同时宣传多款产品。
Not all ads are used to promote a product or to increase a company's profits.
并不是所有的广告都能促销或增加公司的利润。
As part of the program, Microsoft is also unveiling a new business model that allows search marketers to pay for ads only when people buy a product, rather than when they simply click on an ad.
作为该项计划的一部分，微软也展示了一种新的商业模型，即只有当人们购买一件产品而非仅仅点击一幅广告时，才向搜索引擎服务商收取广告费。
If you are an individual or a small company, serving some markets directly with a product may not be as scalable as selling ads.
如果你是一个个体户或者一个小公司，那么直接用产品服务市场还不如销售广告。
There are many things we need to take into consideration before we buy an expensive product, such as a car or a computer, and ads can help us make the right decision.
在购买一件昂贵的商品譬如一辆车或一台电脑时，我们往往要考虑许多因素，这时广告会帮助我们作出正确的决定。
These small ads give a picture of the product, a price, and a link to a Shopzilla store for the item.
这些小广告的内容包括产品的图片，价格以及一个购买该商品的网页连接。
These small ads give a picture of the product, a price, and a link to a Shopzilla store for the item.
这些小广告的内容包括产品的图片，价格以及一个购买该商品的网页连接。
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