As a news anchor, I was responsible for a team of people and what we put on the air each day; in PR, they call that a project manager..
作为一名新闻主播,我要负责一组人以及我们每天播出的节目;这在公共关系领域被称为项目经理。
And they don't have to deal with a growling, red-faced news editor demanding to know why they didn't get a story that had been spoon-fed to a rival, more PR-friendly paper.
他们也不用面对面红耳赤的新闻编辑的咆哮,质问他们为何那家对公关公司更为友善的竞争报纸能得到惠顾获取新闻,而他们却得不到同样的消息。
Besides noting the decline of traditional news outlets, some in PR see new opportunities in the cacophony of voices in online social media.
除了注意到传统新闻业影响力的下降,一些公关业人士还在社交媒体嘈杂声中看到了机会。
He was a crime reporter for the Chicago City News Bureau, a PR writer for General Electric, even a Saab car salesman.
他曾是芝加哥城市新闻社的犯罪报道记者、通用电气的公共关系撰稿人,甚至还当过萨博汽车的推销员。
The incident shows how the upheaval in the news business is working for, and against, the PR firms.
这一事件也凸显了新闻界的巨变是怎样一方面需要公关,另一方面又抵制公关公司的。
There's even an old PR formula that USES the Five w's as a template for how to write a news release.
甚至还有一种传统的公关模式是利用这五个“W”作为一种模板,来撰写稿件的。
My hunch is that PR is merely a counterweight to the media's strong, commercially driven appetite for bad news.
我的感觉是,公关只是一个平衡块,平衡媒体由商业利益驱动的对负面新闻的贪欲。
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network).
美国公关行业可能应该向有线新闻网(CNN)的特德?特纳学习。
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network).
美国公关行业可能应该向有线新闻网(CNN)的特德?特纳学习。
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