Steps for Effectively Using Social Media for pr.
公关有效使用社交媒体的三步骤。
A site with lower PR can actually outrank one with a higher PR.
一个低pr值的网站等级实际上可以高过一个高PR的网站。
The four main components of promotion are direct marketing, advertising, sales and PR.
推广的四个主要组成部分分别是直接营销，广告，销售和推广。
People working in PR should be more fluent in foreign languages.
公关人员的外语应该更流利。
Wouldn't having expertise in PR and marketing give me more career options?
拥有公关和营销方面的专业知识难道不会给我更多的职业选择吗？
They had just completed their PR degrees at a nearby university and were thrilled to be hired by one of the finest PR firms in the city.
他们刚刚在附近的一所大学完成了他们的公关学位，被这个城市最好的公关公司之一录用也让他们激动不已。
But in PR, you are developing relationships with a wider range of audience.
但在公关行业，你要与更广泛的受众建立关系。
There's some overlap between PR and marketing, but there are important differences too.
公关和营销之间有一些重叠，但也有重要的区别。
It strikes me that learning and teaching this culture could be a big part of PR 2.0.
它打动我的地方在于，学习和教授这样的文化可以成为公关2.0中很大的一部分。
PR is all about, it involves relationships too, that's why I am saying the two fields overlap.
公共关系就更加广义了，它也包括客户关系，这就是我所说的两个领域的重叠之处。
One of the biggest myths in the last year is that social media experts make PR obsolete and unnecessary.
在过去一年中，最大的神话之一是社交媒体专家使公共关系过时和不必要。
I figured I've got the marketing basis already since I have taken every PR in communication courses offered here.
我想我已经有了市场营销的基础，因为我已经修过了这里提供的每一门公关传播课程。
I am someone who has worked in both marketing and PR, so I can offer a different perspective than someone who only teaches.
我是在市场营销和公共关系领域都工作过的人，所以相比只有教学经历的人，我可以提供一个不同的视角。
My first smack in the face came when a PR company called me for a business launch and had written a quote for me.
当一家公关公司要我为其作商业发行，并写了一份报价给我时，我得到了一个强硬的回绝。
My first smack in the face came when a PR company called me for a business launch and had written a quote for me.
当一家公关公司要我为其作商业发行，并写了一份报价给我时，我得到了一个强硬的回绝。
As a news anchor, I was responsible for a team of people and what we put on the air each day; in PR, they call that a project manager..
作为一名新闻主播，我要负责一组人以及我们每天播出的节目；这在公共关系领域被称为项目经理。
Please contact PP Brenda Lee, vice Chairlady of the PR Committee.
请联系公关委员会副主席PP Brenda Lee。
Beyond simply using social media tools in PR campaigns, PR executives have the opportunity to showcase their human side and demonstrate their thinking on a day-to-day basis.
社交媒体除了可以简单地运用在公关活动中，公关人员还有机会展示其人性化的一面，并且可以展示他们对于日常事物的看法。
He says seemingly small incidents can quickly spread into bigger pr problems via the Web.
他说，貌似很小的事件通过网络能迅速演变为大型公关问题。
Web analytics more important in consumer-directed PR than traditional PR measures of success.
网络分析对于以消费者为导向的公关来说比传统成功的公关措施更为重要。
The best marketing doesn't require any money to be spent on PR or advertising.
最好的营销并不需要在公关或广告上花费任何的金钱。
With the ability to easily measure influence, traffic and PR campaigns today, businesses will see that PR is easier to measure than ever before.
随着如今的影响力、沟通以及公关活动能够被方便地测量，企业将发现公关将比以往更容易衡量。
But I, like many, believe social media is just a new tool that's making PR more effective - and weeding out the truly great PR executives from the not-so-great.
与许多人一样我也认为，社交媒体是一种新工具，它使得公关更为高效，不仅如此，我们还可以通过社交媒体从普通人中筛选出真正的公关经理。
PR experts are obviously talking about a recall.
公共关系专家显然在谈论召回。
It combines elements of marketing, PR, and sales, but it's really something different.
它需要将营销、公关、销售揉合起来，但却又是完全不同的事物。
Big Tobacco can afford to hire the best lawyers and PR firms that money can buy.
大型烟草企业能够付钱雇佣最好的律师和公共关系公司。
PR has done well in part because it is often cheaper than mass advertising campaigns.
公关业表现良好一定程度上是因为公关通常比大型广告活动便宜。
It’s easy to see if the PR professionals you hire or work with are respected, listened to and influential, making PR more honest, real and effective for your business.
很明显，如果你雇用或一起工作的专业公关人员值得尊重、值得倾听，并且有足够的影响力，那将使本公司的公关更可靠、真实并且有效。
But with Allred involved, the specter of major PR disaster raises its head.
但是当奥尔雷德加入进来后，公共关系灾难的幽灵露了头。
But with Allred involved, the specter of major PR disaster raises its head.
但是当奥尔雷德加入进来后，公共关系灾难的幽灵露了头。
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