The aim of this paper is to conduct a SWOT and a PESTEL analysis of IKEA and summarise an assessments of IKEA's strategy and strategic options.
本文的目的是对他进行了SWOT和宜家的PESTEL分析和总结评估宜家的战略和战略选择。
Then, we mainly use PESTEL model and the five elements of competitive analysis model to research the general environment and industry environment, present the company's opportunities and threats.
接着，运用PESTEL分析模型和五要素竞争力模型的分析方法，对启德建筑公司的外部环境和行业环境进行分析，提出该公司面临的机会和威胁。
Then, we mainly use PESTEL model and the five elements of competitive analysis model to research the general environment and industry environment, present the company's opportunities and threats.
接着，运用PESTEL分析模型和五要素竞争力模型的分析方法，对启德建筑公司的外部环境和行业环境进行分析，提出该公司面临的机会和威胁。
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