Marketers know it too, at least as far as its persuasive effect on the listener is concerned.
卖主也知道这一点——他们至少知道口碑对倾听者具有说服的功效。
A study has shown that when an idea is retrieved from memory, this has just as powerful a persuasive effect on us as if it had been repeated twice ( Ozubki et al., 2010 ).
研究表明,如果我们从记忆中提取一段信息,那么此信息对我们自身的说服力等于将其重复两次。
A study has shown that when an idea is retrieved from memory, this has just as powerful a persuasive effect on us as if it had been repeated twice ( Ozubki et al. , 2010 ).
研究表明,如果我们从记忆中提取一段信息,那么此信息对我们自身的说服力等于将其重复两次。
Interpersonal meaning is appropriately expressed based upon the presentation of facts, so that persuasive effect can be acquired most effectively.
人际功能的表达有赖于客观事实的铺垫,这样社评才有较强的说服力。
Over time the persuasive effect should weaken as people's attitudes return to how they were before-and this is what many other studies have shown.
一段时间后,人的态度变得跟以前一样,说服效力变弱——众多其他研究如此显示。
Over time the persuasive effect should weaken as people's attitudes return to how they were before-and this is what many other studies have shown.
一段时间后,人的态度变得跟以前一样,说服效力变弱——众多其他研究如此显示。
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