Through an analysis of the implication and character it ics this paper illustrates the design of conceptual marketing in real estate mar ket, with an example of Pan Shiyi s SOHO.
剖析概念营销的内涵和它的特征，结合著名的潘石屹的“SOHO”之例，说明在房地产市场中如何进行概念营销的设计。
Zhang Xin, the real estate mogul, and Pan Shiyi, her husband, signed a $15m gift agreement with Harvard in 2014.
房地产大亨张欣和她的丈夫潘石屹在2014年与哈佛大学（Harvard）签订1500万美元的“SOHO中国助学金”协议。
It also established the world's first pan-Asian serviced residence real estate investment trust, Ascott Residence Trust, in 2006.
2006年，雅诗阁成立了全球首个亚太区服务公寓房地产信托基金——雅诗阁公寓信托。
It also established the world's first pan-Asian serviced residence real estate investment trust, Ascott Residence Trust, in 2006.
2006年，雅诗阁成立了全球首个亚太区服务公寓房地产信托基金——雅诗阁公寓信托。
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