Orality never fully conceded its role to literacy and literature.
口述从未承认它文学和艺术的作用。
The body of this paper can be divided into five parts:Part I: The historical evolution of the principle of orality.
本文的正文可以分为四个部分：第一部分：言词原则的历史嬗变。
With the examples of the car advertisements, this paper attempts to explore the features of the slogan of French advertisement by studying its succinctness, orality, humanity and vividness.
文章以汽车广告为例，从简洁性、口语化、人性化和生动形象性这四个方面探讨了法语广告词的基本特点。
With the examples of the car advertisements, this paper attempts to explore the features of the slogan of French advertisement by studying its succinctness, orality, humanity and vividness.
文章以汽车广告为例，从简洁性、口语化、人性化和生动形象性这四个方面探讨了法语广告词的基本特点。
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