"Never stop testing, and your products never stop improving." — David ogilvy.
不停地测试,产品就会不断地改进。
Thomas Crampton (thomas.crampton@ogilvy.com) is the Hong Kong-based Asia-Pacific director of Digital Influence at Ogilvy Public Relations Worldwide.
ThomasCrampton( thomas.crampton@ogilvy.com),奥美公共关系国际集团数字影响力的亚太区总监。
Coming up with an “integrated idea” is also handy when Ogilvy presents a new campaign to a company boss.
这样一种“综合创意”也使奥美在向客户老板提交新的宣传策略时更加得心应手。
Now overseeing digital strategy for Ogilvy and Mather's Beijing office, Mr. Kuo still performs regularly with his band Chunqiu.
郭怡广现担任奥美集团(Ogilvy andMather)驻北京的数字战略总监,并且现在仍然定期参加他组建的“春秋”乐队演出。
I am the President of Ogilvy Public Relations Worldwide, North Asia.
现担任奥美公关北亚区总裁一职。
A year after Rushdie left Ogilvy, the idea was dusted down and the client had a change of heart.
拉什迪离开奥美一年后,客户又改变主意,用了他的那个想法。
I oversee all Ogilvy pr operations in China, leading approximately 500 employees throughout the region.
我负责奥美公关在中国的全面运营,领导整个区域约500名员工。
Ogilvy & Mather edged out Euro RSCG and Y&R in the final stages of the review after JWT departed the pitch.
奥美在智威汤逊退出竞标后,在为期六个月评审的最后阶段击败了灵智精实和扬罗必凯。
David Ogilvy: What really decides consumers to buy or not to buy, is the content of your advertising, not its form.
真正决定消费者买或者不买的是你广告的内容,而不是形式。(大卫·奥格威)。
As one of the two founding members of Ogilvy PR in China, I play an instrumental role in the leadership and management of the China operation.
作为奥美公关中国的两位创始人之一,我一直以来都是公司全面经营和管理的核心。
There is not enough bandwidth or data-centre capacity to keep up with demand, says Kaiser Kuo, director for digital strategy at Ogilvy China, an advertising agency.
凯撒郭(Kaiser Kuo)是中国奥美(Ogilvy)广告公司的数字策划主管。 他说没有足够的带宽和数据存储空间来满足日益增长的需求。
TC Bank - Dream Ranger Advertising Agency: Ogilvy & Mather Taiwan Executive Creative Director : Jennifer Hu Director:Thanonchai Based on a true story What do people live for ?
大众银行梦骑士电视广告(3分钟版本) 广告代理商:奥美广告创意总监:胡湘云导演:Thanonchai真实故事改编人为甚麽活著?
Last year Ogilvy persuaded Unilever to launch the Dove "self-esteem fund", a worldwide campaign to persuade girls and young women to embrace more positive images of themselves.
去年,奥美说服联合利华推出多芬“自信基金”(self - esteem fund),在全球开展宣传,说服女孩和年轻女子更积极地看待自己的形象。
"When you look at advertising versus public relations, it's not going to be those clearly defined silos," says Christopher Graves, the boss of Ogilvy public relations Worldwide.
奥美公共关系国际集团老板克里斯托弗·格拉夫说:“当你比较广告和公关时,这种对比并非泾渭分明。”
In response to the rise of the Internet and other new media, Mrs Lazarus decided to bring together previously separate creative departments in many Ogilvy offices across the world.
应对互联网的兴起和其他新媒体的出现,夏兰泽女士决定将奥美以往分散在全球各分部的创意部门整合到一起。
At the end of 2008, Coca-Cola appointed BBH as creative agency for its Minute Maid juice brand and had recently shifted creative duties for its Sprite brand from Ogilvy to BBH as well.
2008年底,可口可乐指定bbh作为美之源果汁品牌的创意机构,又于最近将雪碧的创意业务由奥美交至bbh。
In short, says, Edward Bell, an executive at Ogilvy &Mather in Shanghai who has studied the twentysomething Chinese in depth, "this is a generation that has to sprint just to stay even.
奥美公司(Ogilvy &Mather)在上海的一位高管爱德华•贝尔曾对中国二十几岁的年轻人作了深度调研,他的描述言简意赅:“这代人必须不断奔跑,否则不进则退。
Semir brand website was built up by Ogilvy 5 years ago. With the winning of this new pitch, DRAFTFCB will take full charge of a brand-new planning, creative and execution for Semir Group websites.
森马集团5年前曾由奥美为其打造森马品牌服饰网站,此次DRAFTFCB赢得比稿之后,将为其进行全新的网站策划、创意及执行。
Semir brand website was built up by Ogilvy 5 years ago. With the winning of this new pitch, DRAFTFCB will take full charge of a brand-new planning, creative and execution for Semir Group websites.
森马集团5年前曾由奥美为其打造森马品牌服饰网站,此次DRAFTFCB赢得比稿之后,将为其进行全新的网站策划、创意及执行。
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