We’re not just using the technology to spread the content wealready have. We make new things and, at the same time, keep up thequality of our newspaper, " he says.
我们不仅仅要利用技术力量来传播现有的内容，我们更要创造新的东西，同时还要保证报纸的质量。
Actually, we just make them up on the spot, usually in the Thursday-morning hubbub as the newspaper goes to press.
实际上，我们仅仅是在临场发挥而已，通常是在周四早上报纸出版时匆忙草就的。
The challenge is that there typically is not enough online newspaper traffic to make up for the offline spend.
挑战是线上的新闻流量不足以弥补线下的花费。
The challenge is that there typically is not enough online newspaper traffic to make up for the offline spend.
挑战是线上的新闻流量不足以弥补线下的花费。
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