Here’s a white paper (pdf) by Mel Carson of Microsoft Advertising that documents their foray into social media as a B2B company. Great insights.
以下是白皮书（pdf）由微软广告的MelCarson提供，描述B2B公司进军社区媒体的伟大理念。
Yahoo has said it will allow users to turn off targeted advertising on its websites; Microsoft has yet to respond to the committee.
雅虎说它将允许用户在其网站上关掉行为广告；微软对委员会质询还没有做出回应。
In a statement Sunday, Microsoft says it is considering a different kind of deal with Yahoo as it pursues ways to improve and expand its online services and advertising business.
在周日的声明中，微软声称它正在考虑与雅虎进行另一项交易，以增强并拓展其在网上服务和在线广告方面的业务份额。
Yahoo! Will no longer have to invest millions in its search and advertising technology, both of which it will hand over to Microsoft.
雅虎不再需要在搜索及广告技术上斥资数百万，因为这两项技术都会交接给微软。
It might therefore look like a somewhat desperate response to Google which, as the most popular search engine and biggest seller of online advertising, has been upstaging Microsoft.
因此，这看似是对谷歌的绝望回应。这家人气最高的搜索引擎和在线广告的最大销售商一直在抢占微软的风头。
"A combination of Microsoft and Yahoo would have provided balance to the online advertising market place," he told the BBC News website.
“微软和雅虎的强强联合会赋予在线广告一个新的平衡。”他对BBC新闻频道这样说。
Sir Martin Sorrell, the chief executive of advertising group WPP, said his clients would be disappointed that Microsoft had abandoned its bid for Yahoo.
广告集团WPP的首席执行官，马丁·索瑞尔爵士表示他的客户对于微软收购雅虎的失败感到很失望。
That means Microsoft has to do something different than just build new software that improves on the cost per click advertising model.
这意味着微软需要寻求一些不同的方法来改进“点击付费”的广告模式，而不是仅仅开发一款新的软件。
All this puts Microsoft in the awkward position of having its brand image defined by a rival-despite its own vast advertising budget, which towers above Apple's.
对微软来说，这意味着虽然自己的广告支出远远多过苹果公司，但自己品牌形象却是由对手塑造的，令人难堪。
At its core, this agreement means that Yahoo has given up on its search engine business. Microsoft will be able to increase its market share in the search engine and search advertising market.
本质上说，该协议意味着雅虎放弃了它的搜索引擎业务，微软将能够增加其搜索引擎和搜索广告市场的份额。
Neither Microsoft nor Yahoo would comment, but it is known that they are eager to explore any way to boost their standing in the search advertising business.
微软和雅虎都未对此作出评论，但众所周知，两家渴望寻求途径来提升自己在搜索和广告行业的地位。
We could only get him to acknowledge that Microsoft was indeed 'experimenting' with various options, which we can only assume includes advertising.
他只是承认，微软的确正在”试验“各种可能选项，而我们猜测广告就是其中一种。
Microsoft said the loss in its ad sales division was due to the significant decline of average rates in display advertising.
微软表示，这一损失主要是由于在线图片广告平均资费的大幅度降低。
The deal being considered would mean Microsoft takes over the search advertising for Yahoo, and pays back a guaranteed amount each year.
上述收购交易意味着微软接管雅虎的搜索广告业务，并每年支付确定数量的回报。
Microsoft wanted Yahoo! In order to add critical mass to Microsoft's own advertising platform, to make it more competitive.
微软想让雅虎为其广告平台添一些关键的东西，从而使其更有竞争力。
Microsoft executives left no doubt that they had been forced to act after losing ground to Google in the online advertising business.
微软高管明确表示，在在线广告业务失利于谷歌后，他们被迫采取行动。
A couple of days earlier Yahoo! And Microsoft finalised an agreement to merge their web-search and much of their advertising businesses, freeing Yahoo! To hone a new strategy.
几天前，雅虎和微软结束有关合并网站搜索和广告业务的合并，雅虎酝酿一个新的战略。
He has invested billions trying to make Microsoft an Internet and advertising superpower.
他已经投入了数十亿美元，来试图使微软成为一个互联网和广告的巨人。
The deal solidifies Google's lead in online advertising; rivals, such as Microsoft, had raised objections.
该合并案巩固了谷歌在互联网广告方面的领先地位，微软等竞争对手已经提出异议。
Broadband video search and online advertising revenue will dominate digital media in 2008 as the battle between Google and Microsoft intensifies, according to a leading digital media analyst..
权威分析师aleksandra Bosnjak称，2008年宽带视频搜索和在线广告收入将主导数字媒体，这将加剧Google与微软的竞争。
Yet Microsoft-Yahoo! would have a market share of only 18% in search advertising and 30% in display, according to Oppenheimer, an investment bank.
然，Oppenheimer投资银行称这家微虎公司在搜索广告中占有的市场份额可能仅有29%，背投为30%。
The volumes are trivial, but the agreement succeeded in frightening Microsoft, which wants Yahoo! precisely in order to become an advertising counterweight to Google.
内容是无关紧要的，但是这份协议成功地牵制住微软，这就意味着收购雅虎的目的就是想在广告业中同google抗衡。
Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
微软广告平台adCenter将在诺基亚各种设备和服务上提供搜索广告服务。
Neither Yahoo nor Microsoft, nor any of the myriad of search startups, has made a dent in search advertising. AdWords reigns supreme.
不论是雅虎还是微软，或者其它初创公司，都没有在搜索广告领域对Google造成威胁，AdWords依然一家独大。
Thanks to Jobs’s ideas about design and advertising, the Apple II became the first successful mass-maket computer for ordinary consumers-and turned Apple into the Microsoft of the early eighties.
感谢乔布斯有关设计以及广告的天才想法，AppleII成为首款成功打入大众市场的普通消费级电脑，它使苹果公司在八十年代早期成为与微软一样的大公司。
Microsoft is expected to launch its new search engine this week and AdAge reports this morning that it will ride a huge wave of new advertising to promote it.
微软有望在这周推出它的新搜索引擎，而根据adage今天早上的报道，微软将发动大规模的广告攻势以推广此款新搜索引擎。
Reckoned that the prospects of closer advertising ties with Google justified a much higher price than Microsoft was prepared to pay.
另一方雅虎认为，经过估算，与谷歌广告业务更紧密的合作的前景被证明是比微软的报价更高。
Microsoft said the loss in its ad sales division was due to the significant decline of average rates in display advertising. These Fortune 100 employers have at least 350 openings each.
微软表示，这一损失主要是由于在线图片广告平均资费的大幅度降低。
Microsoft once licensed Yahoo! 's search and advertising technologies (Inktomi and Overture, respectively) before building its own, so the technical integration ought to be feasible.
微软在构建自己的搜索和广告技术之前曾对雅虎的相关技术授权(分别是Inktomi和Overture)，因此两家公司的技术整合应该切实可行。
Microsoft once licensed Yahoo! 's search and advertising technologies (Inktomi and Overture, respectively) before building its own, so the technical integration ought to be feasible.
微软在构建自己的搜索和广告技术之前曾对雅虎的相关技术授权(分别是Inktomi和Overture)，因此两家公司的技术整合应该切实可行。
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