The integrated marketing communication should center on consumers and try to realize the organic unity of information integration, method integration and process integration.

最后，新区的整合营销传播应以消费者为依归，在传播过程中实现营销信息的整合、营销手段的整合及营销过程的整合。

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The integrated marketing communication should center on consumers and try to realize the organic unity of information integration, method integration and process integration.

最后，新区的整合营销传播应以消费者为依归，在传播过程中实现营销信息的整合、营销手段的整合及营销过程的整合。

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