Social media tools (社交媒体工具) let us see what our friends are busy with and maintain friendships.
社交媒体工具能让我们看到朋友们最近在忙些什么，并且有助于维系友谊。
If bigger is not better in networks, what is the actual impact of social media tools in the workforce?
如果说人脉网络并不是越广越好，那么在工作中社交网络媒体的真正作用是什么呢？
Of course, social media tools are not magic wands that will transform a non-profit or any business overnight.
当然了，社会媒体这个工具并非神奇的魔棒，它没有办法在一夜之间改变一个非营利组织或其他商业组织。
The research could inform the design of effective video game workouts and social media tools to help people exercise.
这项研究可用来帮助人们设计出更高效的视频锻炼游戏和社会媒体工具。
Now note what media tools people carry around with them routinely today—or, better yet, what they’ll have a decade from now.
现在，想想如今人们每天会随身携带一些什么信息传播工具。或者，再想想在十年之后，一个普通人日常会拥有什么样的信息传播工具。
This was a historic event, not only for the resulting social change, but also because it was driven largely through social media tools.
这是一个历史性的事件，不仅因为其导致了社会的变动，而且因为这一事件很大程度上是通过社交媒体工具来带动的。
In fact, only six percent of respondents cited lack of funding as the most significant barrier or challenge to adopt social media tools.
实际上，只有6%受访者把资金不足作为使用社会媒体工具最大的障碍和挑战。
Notably, only five percent of respondents indicated that they have had no barriers or challenges to adopt social media tools as an organization.
需要特别注意的是，只有5%的受访者认为作为企业组织，社会媒体工具应用起来毫无难度。
The increasing use of social media tools by businesses is gradually changing the way companies are targeting customers and spreading brand awareness.
随着社区媒体在企业用户中的不断普及，企业定位客户群和传播品牌知名度的方式也正在逐渐改变。
Well-known blogger Jeremiah Owyang likes to joke that companies and organizations fall in love with social media tools, but forget to build the house.
知名博客作者Jeremiah Owyang喜欢开玩笑说公司和组织深深热爱着社会媒体工具，但它们却忘了建房子。
It, or one similar to it, happens every day in airline cabins as tech-savvy passengers use social media tools to disperse information among their networks.
类似的故事，每天都在机舱中发生，掌握最新科技的乘客运用社会媒体把信息传播到自己的社区网络之中。
Beyond simply using social media tools in PR campaigns, PR executives have the opportunity to showcase their human side and demonstrate their thinking on a day-to-day basis.
社交媒体除了可以简单地运用在公关活动中，公关人员还有机会展示其人性化的一面，并且可以展示他们对于日常事物的看法。
"One big benefit is the fact that social media tools are readily available and inexpensive," said Shirk. "We can promote and use our own content, and understand our audience more deeply as a result."
“最大的获益是社会媒体工具既非常容易上手而且不贵，”Shirk说，“我们能用自己的内容宣传，并能更好的了解我们的受众需求。”
In today's age of social media, tools for building consensus are more prevalent than ever before.
在如今这个社交媒体年代，建立共识的工具前所未有的普遍。
In today's age of social media, tools for building consensus are more prevalent than ever before.
在如今这个社交媒体年代，建立共识的工具前所未有的普遍。
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