Marshall McLuhan and Walter Ong thought print helped further reorient language from sound to vision, paving the way for our screen-fixated present.
马歇尔·麦克卢汉和沃尔特·翁认为，印刷术帮助语言进一步从声音转向视觉，为我们痴迷于屏幕的当下铺平了道路。
To some extent, this is just as McLuhan predicted.
从某种意义上说，这正如麦克卢汉所预言的那样。
McLuhan believed that we do so at our own peril.
麦克·卢汉认为，人类这样做，是在自酿恶果。
Marshall McLuhan claimed that Western culture would return to the "tribal and oral pattern."
马歇尔·麦克·劳伦更是宣称西方文化将会回到“部落式口头相传”的时代。
The optimistic spirit and the tendency of technology are embodied in the media criticism of Mcluhan.
电子时代麦克卢汉的媒介理论体现出乐观精神和技术论倾向；
MARSHALL MCLUHAN is very popular at Facebook, according to David Kirkpatrick’s new book on the social-networking giant.
根据大卫•刻帕特里的关于社交网强人的新书，马歇尔•麦克卢汉对脸谱很有研究。
The great master of mass media Marshall Mcluhan once said, any technique tends to create a new environment for humans.
传媒大师麦克·卢汉曾说，任何技术都将倾向于创造一个新的人类环境。
TV was a Cool medium, according to McLuhan, because it did not dictate the participant actively engage in order to participate.
按麦克·卢汉的观点，电视是冷媒介，因为它没有从出于参与的目的出发，要求参与者积极参与。
According to McLuhan, hot media lead to social fragmentation: when reading a book, you are alone and in a focused state of mind.
根据麦克·卢汉，热媒介导致社会分崩离析：当你读一本书的时候，你是一个人处在一种聚精会神的状态下。
IN his 1964 book “Understanding Media, ” Marshall McLuhan helped define the modern age with his phrase, “The medium is the message.”
著名传播学学者麦克卢汉在其1964年发表的《理解媒介》一书中，用“媒介即讯息”来预言未来的摩登年代。
McLuhan believed that mankind has always been fascinated and obsessed with these extensions, but too frequently we choose to ignore or minimize the amputations.
麦克·卢汉认为，人类通常会执迷于这些技术上的延伸，但是经常会忽略或小觑与之伴随的切断效应。
The paper gives a primary discussion on the rationality and importance of Mcluhan' s viewpoint and argues that it is of significance for us to study communication media.
本文对其观点存在的合理性及其重要性做了初步论述，认为其观点对我们认识和研究传播媒介有重要意义。
Marshall McLuhan, the Canadian media scholar had proposed the "rearview mirror" theory: Despite the advancing of the car, the rearview mirror always reflects the passing objects.
加拿大媒体学者麦克鲁汉曾经提出「后视镜理论」虽然车子不断前进，后照镜却始终映照着过往。
McLuhan challenged the traditional notion that content — whether in print, in film or on television — is automatically more significant than the medium through which it is delivered.
麦克·卢汉的理论对传统观点的挑战，传统观点认为内容——无论是印刷还是电影或电视中传播的内容——比传递内容的媒介要重要得多。
Based on the knowledge sociology, this study focuses on the problem to analyze the media theory and method of Harold Innis and Marshall Mcluhan, who are the founders of media technology theory.
这一问题为核心，根据知识社会学的研究路径，剖析传播技术研究的开创者英尼斯、麦克·卢汉的传播思想和研究模式。
Based on the knowledge sociology, this study focuses on the problem to analyze the media theory and method of Harold Innis and Marshall Mcluhan, who are the founders of media technology theory.
这一问题为核心，根据知识社会学的研究路径，剖析传播技术研究的开创者英尼斯、麦克·卢汉的传播思想和研究模式。
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