The second part analyzes new marketing conditions in China that higher education textbooks are faced with, including new education policies, techniques and competition status.
第二部分介绍了对我国高校教材营销有重要影响的新环境，即新的教育政策、新的技术条件和新的竞争环境。
On this background, it is of great necessity to research the present status, new circumstances, process, strategies and trends of higher education textbook marketing.
在这种背景下，对高校教材营销的现状、新环境、过程与策略、发展趋势等进行研究是很有必要的。
The third chapter discusses the marketing process of higher education textbooks, including their business-writing, channel choosing, promoting as well as planning and managing in the process.
第三部分详细论述了高校教材营销的主要过程，包括选题策划、渠道管理、宣传促销以及营销的整体计划与管理。
Job description: 1, college and higher education, public relations, advertising, marketing, journalism and communication, Chinese etc preferred;
职位描述： 职位描述：1、专科及以上学历，公关、广告、市场营销、新闻传播、中文等等专业优先；
Job description: 1, college and higher education, public relations, advertising, marketing, journalism and communication, Chinese etc preferred;
职位描述： 职位描述：1、专科及以上学历，公关、广告、市场营销、新闻传播、中文等等专业优先；
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