• This paper introduces expected value principle, expected utility principle and prospect theory in decision making under risk.

    本文介绍了风险型决策中的期望值原则,期望效用原则和前景理论。

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  • The prospect theory of behavioral economics argues that people would lead to the anchoring effects during the process of judgment and decision making under risk and uncertainty.

    行为经济学中的前景理论认为,人们在不确定性状态下进行风险判断和决策时,容易产生锚定效应。

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  • Prospect theory is a very successful descriptive model about decision making under risk during recent several decades, it challenges the expected utility theory to fight, and even can substitute it.

    前景理论是近几十年来一个优秀的关于风险下决策的描述性模型,它的出现是对预期效用理论的一个挑战,甚至可以说是对预期效用理论的一个替代。

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  • There are two types of psychological explanation typically offered in theories of deci-sion making under risk. One type attributes risk preference to basic processes common to all people.

    风险决策理论对于人们是否作出冒险行为的选择提出了两种比较典型的解释:一种解释把风险决策归因于人们共有的基本过程,即“较冷”的心理和认知过程。

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  • There are two types of psychological explanation typically offered in theories of deci-sion making under risk. One type attributes risk preference to basic processes common to all people.

    风险决策理论对于人们是否作出冒险行为的选择提出了两种比较典型的解释:一种解释把风险决策归因于人们共有的基本过程,即“较冷”的心理和认知过程。

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