For example. the language and polls expert Frank Luntz wrote a memo encouraging the use of "climate change" because the phrase sounded less scary than "global warming," reported the Guardian.
例如，据《卫报》报道，语言和民调专家弗兰克·伦茨写了一份备忘录，鼓励使用“气候变化”这个词，因为这个词听起来没有“全球变暖”那么可怕。
If so, some professional advice from the book "Words that Work" by Frank Luntz on effective communication might be helpful.
若真是这样，《成功有效的演讲》一书提出了一些专业的建议，可能会有所帮助。
Luntz also writes in simple language to illustrate the importance of simple language and uses repetition to show the power of repetition.
该书采用简单语言来说明简单语言的重要性，用重复来展现重复修辞手段的力量。
Jews may not like Mr Obama's stance on Israel, but Mr Luntz says that they are also unhappy about the influence of the tea-party movement on Republicans.
犹太人也许不喜欢奥巴马对以色列所持立场，可据Luntz先生说他们对共和党掀起的茶党运动也不甚欣赏。
Luntz spoke to the CSPAN public affairs network. "what they are looking for from these candidates is someone who says what they mean and means what they say."
伦茨对公共事务电视网CSPAN说：“他们从这些潜在候选人当中寻找的是一个言而由衷，言出必行的人。”
Luntz spoke to the CSPAN public affairs network. "what they are looking for from these candidates is someone who says what they mean and means what they say."
伦茨对公共事务电视网CSPAN说：“他们从这些潜在候选人当中寻找的是一个言而由衷，言出必行的人。”
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