In the creation of advertisement slogans, we should pay attention to the language effect and make it not only accurate and characteristic, but also vivid, graceful and popular.
在广告口号的创作中应注重语言的效果，使之既精确凝练、又独具特色，既生动优美、又通俗易懂。
Featured by this principle's variability, non-uniqueness and hierarchy, it has two criteria: value and language effect.
得体原则有价值准则和语效准则两个评价标准，有变异性、非唯一性、层次性三个突出特征。
Featured by this principle's variability, non-uniqueness and hierarchy, it has two criteria: value and language effect.
得体原则有价值准则和语效准则两个评价标准，有变异性、非唯一性、层次性三个突出特征。
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