If you want to maximize relevancy and click-through on your ads, you need to make sure they are as closely linked as possible to the keyword the user enters.
如果你想让自己广告的相关性和点击率达到最大化，你就需要确保广告文案尽可能地与用户输入的关键词紧密链接在一起。
Then customize your ads to each ad group, making sure to include the keyword in the ad (preferably in the headline).
然后，对每个广告组进行自定义，确保广告中要包括相关的关键词（最好是在标题中）。
The keywords determine when the AD gets displayed, and the bid is used for priority when multiple ads have the same keyword.
关键词将决定何时显示广告，而报价用于在多个广告拥有相同关键词时确定排名顺序。
It takes a keyword parameter and gets all the ads with that keyword.
它获取一个keyword参数并获得带有该关键词的所有广告。
The new campaign will also utilize the Internet, including keyword-based marketing through search engines and banner advertisements, as well as television and outdoor ads.
新的宣传活动还将利用互联网（包括搜索引擎的关键字宣传和网站的广告条）以及电视和户外广告。
The new campaign will also utilize the internet, including keyword - based marketing through search engines and banner advertisements, as well as television and outdoor ads.
新的宣传活动还将利用网际网路（包括搜索引擎的关键字宣传和网站的广告条）以及电视和户外广告。
Moat wants to capture all of this data and deliver it to marketers so that they can test different images and wording in their display ads just like they do today with keyword search ads.
护城河要捕捉所有这些数据并提供它的营销，使他们可以测试不同的图像，并在其显示广告的字眼，就像他们今天与关键字搜索广告。
Moat wants to capture all of this data and deliver it to marketers so that they can test different images and wording in their display ads just like they do today with keyword search ads.
护城河要捕捉所有这些数据并提供它的营销，使他们可以测试不同的图像，并在其显示广告的字眼，就像他们今天与关键字搜索广告。
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