Based on an asymmetric information games model, this paper analyzed the marketing channel alliance formation mechanism under the condition of asymmetric information.
基于不对称信息博弈模型，分析不对称信息下营销渠道联盟形成机理。
Results of research show that the process of games among nodal enterprises belongs to non-zero-sum cooperative games, dynamic games and incomplete information games.
确认该博弈过程属于非零和博弈、动态博弈和不完全信息博弈，并由此建立供应链上节点企业非零和合作博弈模型。
Results of research show that the process of games among nodal enterprises belongs to non-zero-sum cooperative games, dynamic games and incomplete information games.
确认该博弈过程属于非零和博弈、动态博弈和不完全信息博弈，并由此建立供应链上节点企业非零和合作博弈模型。
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