The course examines the fundamental issues that influence marketing decisions, such as buyer behavior, competition, pricing, advertising, distribution and selling methods.
本课程研究了一些影响市场营销决策的基本因素，例如买方行为、竞争、定价、广告、分销和销售方式等。
They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.
社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
病毒式营销描述那些鼓励个体之间相互传递营销信息，从而通过信息的曝光和影响创造指数级增长的策略。
The influence on consumers of traditional approaches to marketing, advertising, and branding is falling.
传统营销、广告和品牌宣传方法对使用者的影响降低。
Everyone can more effectively influence others without spending a large marketing/PR budget, having a special media relationship, or being famous.
不需要花费高昂的营销和公关经费，每个人都可以更有效的影响他人、建立特殊的媒体关系，或者出名。
Polled after the game, the players didn't realize the Red Bull image apparently influenced their driving. Which suggests marketing doesn't just influence a brand's personality.
在比赛后进行了投票，玩家们都没意识到红牛标志很明显地影响到了他们的驾驶，这表明营销并不仅是影响了一个品牌的特性。
The field also dances along the edges of customer service, IT, public relations, marketing and sales, according to the Social Media Influence report.
在企业中，社交媒体一般游走在客户服务、IT、公关、营销和销售部门的边缘。
It has teeth, especially in its call to use fiscal policies and marketing control to full effect to influence the demand for tobacco, alcohol, and foods high in saturated fats, trans fats and sugar.
它强大有效，尤其是，它呼吁充分利用财政政策和营销控制，抑制对烟草、酒精和高饱和脂肪、高反式脂肪及高糖食品的需求。
What's influence of differences on brand promotion and digital marketing?
文化差异对于品牌推广和互动营销有着怎样的影响和机遇？
Social media has become a powerful force to spread ideas and influence people. Smart businesses now include social media in their marketing and support strategies.
社交媒体（social media）已经成为了传播思想和影响人们的一股强大力量，智能商务现在把社交媒体包括进了它们的市场营销和支持策略中。
This article bands the international trade and marketing together, and studies the mutual influence on them of the ELS.
本文则将国际贸易与国际市场营销结合起来，研究环境标志制度对二者的共同影响。
Invitation of IOT enterprise senior rank, to help expand marketing channels and enhance brand influence.
定向邀请物联网企业高层，帮忙拓展市场渠道，提升品牌影响力。
Environmental Label System is being accepted and adopted by more and more countries, and has had great influence on the international trade and marketing.
环境标志制度为越来越多的国家接受和采用，对国际贸易和国际市场营销产生了重大影响。
Brand management issues now influence decision-making in styling, marketing and communications as well as at the retail and after-sales service levels.
品牌管理问题现在影响决策在造型、营销、交通以及在零售和售后服务水平。
Theoretical explanations including the food marketing defense model, persuasion knowledge model, and social cognitive theory are used to explain the influence of gaming on young players' health.
本文尝试运用食品市场防御模型、说服模型和社会认知理论来解释这种数字游戏对玩主健康的影响。
The change of marketing environment may influence railway marketing.
市场营销环境变化对铁路开展市场营销有影响。
Taking account of the cultural factors of international marketing behaviors, the widespread, profound and subtle influence of national culture on international marketing is discussed.
从国际市场营销中的文化因素出发，阐明民族文化对国际市场营销的影响以及影响的特点，即广泛性、深刻性和微妙性。
Safety events have big influence on tourism, which may affect the implementation of the destination marketing strategy directly.
旅游安全事件对旅游业会产生重大的影响，它直接关系到旅游目的地营销策略的实施。
The paper also stress on the influence of east orientation corporate culture to the cross-selling marketing model.
文章还着重强调了东方的企业文化对实施交叉营销模式的影响。
The Internet marketing idea will be new under the influence of the new consumption culture, its strategies will be new and unique.
在这种新型消费文化的影响下，网络营销的营销理念将有全新的内涵，其组合策略也将一改传统，独具特色。
As the influence of relationship marketing goes deep, hierarchical organizations based on the principles of scientific management of Taylor have been challenged in many aspects.
随着关系营销理论影响的不断深入，以泰勒的科学管理为原则的层级组织结构已受到多方面的挑战。
Social capital has duality influence on marketing; that is to say, it has positive function and negative effect.
社会资本对企业营销的影响具有双重性，既存在积极作用，也会产生消极影响。
To this ends, this paper endeavors to build and testify the mechanism model of marketing mix's influence on consumers' first time purchase intention.
针对上述研究问题，本文的核心目的是构建并实证营销策略组合对消费者首次购买意愿的影响机理模型。
Macroscopical environment of Real Estate market is complex and changeable, and its influence to marketing behaviour of Real Estate enterprises is indirect and difficultly grasping.
房地产市场宏观环境复杂多变，它对房地产企业营销行为的影响间接而难以把握。
The use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon behaviour for the benefit of individuals, groups, or society as a whole.
市场营销原理的运用与技术影响了目标者的接受、拒绝、修改和使用，或放弃个人、组织或作为一个整体的社会的利益行为。
The efficient communication and cooperation between the executive editor and art editor could influence the graphic design and effect of books, even the marketing of books.
图书的责任编辑与美术编辑能否积极有效地合作沟通，决定了装帧环节的顺畅与否，更影响着图书设计效果的优劣，最后也必然关系图书营销的成败。
The efficient communication and cooperation between the executive editor and art editor could influence the graphic design and effect of books, even the marketing of books.
图书的责任编辑与美术编辑能否积极有效地合作沟通，决定了装帧环节的顺畅与否，更影响着图书设计效果的优劣，最后也必然关系图书营销的成败。
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