That kind of "impulsive buying" as consumer behavior can easily turn need into greed.
广告把那种“冲动采购”的消费行为轻而易举地从需要改变成贪婪。
So it is very critical to study how impulsive buying behavior affects on brand loyalty.
因此关于冲动性购买行为对品牌忠诚度的影响研究将具有非常现实的意义。
Researchers had paid attention to the effect of mood on impulsive buying, but they did not study the process of it.
虽然研究人员注意到了心情对冲动性购买的影响，但却没有深入地研究其影响的具体过程。
It is over 60 years about impulsive buying behavior's research. However, most of these researches are under the traditional environment.
有关冲动性购买行为的研究，已有60多年的历史，这些研究大多集中于传统购物环境下。
Previous researches report that price promotion is the most useful means to stimulate consumer impulsive buying in order to increase sales.
以往的研究发现，价格促销是商家最常用，也最能刺激消费者冲动购买提高销售额的营销手段。
According to Lei Li, a psychology professor at Renmin University, the impulsive buying patterns found among students have psychological roots.
中国人民大学心理学教授雷雳表示，大学生的冲动消费方式源自心理因素。
It presumed that custom value is the main factor of impulsive buying, and the succeeding evaluation is based on the customers 'value pre - and post-purchasing.
认为顾客价值是决定冲动性购买的主要因素，冲动性购买者的购后评价也是基于购买前和购买后的顾客价值评价作出的。
Based on the existing research of custom value and impulsive buying, this paper USES relevant theories and models of custom value in the study of impulsive buying.
本文在现有的顾客价值和冲动性购买研究的基础之上，将顾客价值的相关理论和研究模型用于冲动性购买行为的研究。
This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.
本研究首先通过国内外文献分析，提出冲动性购买行为的主要影响因素和研究假设，在此基础上构建理论概念模型。
This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.
本研究首先通过国内外文献分析，提出冲动性购买行为的主要影响因素和研究假设，在此基础上构建理论概念模型。
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