I hear the word "brand," as in "learn how to brand yourself," and my heart sinks.
我听到品牌这个词，考虑如何学会自己创造品牌，我的心情开始低落。
Fressange is a canny businesswoman who knows how to market her brand: herself.
Fressange是一个精明的商人，她知道如何推销她的品牌：那就是通过她自己的方式。
Think about all the facets of your business; from your values and behaviors, your brand promise, to how you deliver your products and services.
考虑你的业务的所有方面，从你的价值和表现，你的品牌承诺到你如何提供你的产品和服务。
So not so much whether something is usable or not, but how easy it is to understand, engage and have a dialogue with a brand.
所以不只是一个是否可用的问题，而是如何让用户更简单的理解、参与其中并与品牌展开对话的问题。
How can you harness the enthusiasm of consumers to promote your brand?
如何利用顾客的热忱来打造自己的品牌？
How can you connect with this generation and, more importantly, capture their limited attention to create loyal brand advocacy?
你将如何与这一代沟通？更重要的是，如何捕捉他们有限的注意力做到忠诚的品牌宣传？
Not every social medium will be right for your brand, so how do you figure out where to start and when to engage?
不是每个社交媒体都适合你品牌的，那么你如何确定从哪开始，从何时开始？
If you can't answer those questions, perhaps it's time to think about how you brand yourself.
如果你未能回答上述问题，介下来你就有必要考虑下怎么给自己做做品牌了。
Then figure out which pieces of social media work for your brand and how best to interact.
然后明确哪种社会化媒体对你品牌有用，如何进行最好的交互。
Kodak, a camera company, contrasts its inkjet printers with unnamed "big printer companies" and refers people to a website to calculate how much money they have lost by owning another brand.
相机公司柯达，将它的喷墨打印机与未指明的“打印机大公司”相对比，指引人们去一个网站，计算他们使用另一个品牌可能损失的钱。
Syncing security information for remote service authentication and techniques to consistently brand and personalize applications are just a couple of examples of how best to use the bridge.
为远程服务验证同步安全信息，以及提供品牌一致的技术，以及打造个性化应用程序，这些仅仅演示了桥接的一部分最佳应用。
The crucial question is: How can a brand go above and beyond to offer an unforgettable experience?
关键的问题在于：一个品牌如何才能超越对手给顾客提供一次难忘的购物经历？
So, for the "brand" marketers out there who are starting to worry that banner ads aren't particularly effective, it's time to start rethinking how you build a brand along these points.
所以对于那些开始担心广告条并不特别有用的品牌营销人员来说，你该开始重新思考怎么利用以上几点来建立品牌了。
This rapid rise in social networking users has Canadian marketers scratching their heads as to how they can best brand in the space.
社交网络用户的快速增长让加拿大的市场营销者绞尽脑汁想方设法在这一领域进行品牌宣传。
Everything you say and do--from how you greet others and answer the phone to how you dress and carry yourself--sends a message about your brand.
你的所有言行举止——从你打招呼和回电话的方式，到你的衣着和出行——都可凸显你的品牌信息。
It was just focused on bringing up the product and making people wear the brand again and how the brand is aligning to this particular feeling and story.
苹果只专注于提升产品，让人们再次接受品牌，想办法让品牌能唤起一种情感和故事。
To phone it in or run out the clock, regardless of how alone and impotent you might feel in your work, is to commit an especially tragic — for being so preventable — brand of public sin.
无论你感到工作多寂寞多没有前途，一旦你这样做，就是让你的可怜品牌背负了公共的罪责。
And I have a good feeling for how important that culture is to the Zappos, the Zappos brand, Zappos customers, Zappos employees.
我能感受到这种文化的对Zappos重要性，对Zappos品牌、消费者、员工的重要性。
These experiments demonstrate that most any brand that has strong associations with particular traits could have the capacity to influence how we act, Chartrand said.
“这些实验都表明大部分与特定的特质相关的品牌都能影响我们的行为”Chartrand教授说。
If a relationship is doomed to no end, at least it would remain a brand on your heart to convince how crazy you have been in love those years.
如果一段感情注定没有结局，那么至少，要在心里烙上一个烙印，多少年来，来证明自己曾经那么疯狂地爱过。
It can measure how many went straight to one brand, the number that dithered and those that compared several, at the same time as sorting shoppers by age, gender and ethnicity.
它可以测算有多少人径直走向某种品牌，有多少人在某一品牌前犹豫，以及那些商品被人用来进行比较。与此同时，它还可以通过年龄、性别和种族对购物者进行分类。
And how much damage will be done to a company's brand if its customers realise that it has, quite literally, been leading them about by the nose?
还有，如若消费者意识到他们是在被鼻子牵着走时，这种做法能在多大程度上伤害一个公司的品牌？
Executives at the us auto giant would not say how many hybrid cars the group would initially look to sell in China, or which brand name it would use.
对混合动力车在中国市场的最初期望销量，以及可能使用的品牌名称，这家美国汽车巨头的高管未加透露。
The result was the Dreyfus Model of Skills Acquisition, which describes how people go from being brand new at something to being able to do it quite literally without thinking.
结果，德莱·弗斯技能学习模型说明了人们是如何从新手到能不假思索而行事的老手之间的过程。
So researchers got to wondering: how come people who enjoy the stuff often express brand preference?
因此科学家们感到困惑：为什么喜欢这种酒的人经常表现出特定的品牌偏好？
Eilish explains how Skoda changed public attitudes to the brand when it was re-launched in the UK in 1995.
艾丽茜谈斯柯达公司1995年重新开张时是怎样改变公众态度的。
Puma stands to benefit too: PPR will bring know-how in retail, brand management and e-commerce.
彪马肯定也会为集团带来利益：PPR将为彪马的零售，品牌管理和电子商务带来专业技术。
Puma stands to benefit too: PPR will bring know-how in retail, brand management and e-commerce.
彪马肯定也会为集团带来利益：PPR将为彪马的零售，品牌管理和电子商务带来专业技术。
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