This is because consumers value "hedonic" items over utilitarian ones, regardless of the actual price tag.
这是因为顾客们重视“享乐的”方面超过实用的方面,从而不顾真实的价格标签了。
The approach taken to valuing these items isknown as hedonic pricing, and corresponds to valuing each itemseparately – what does a pool add to value on average?
评估这些东西的价值的方法被称为“快乐定价理论”,先单独评估每件东西的价值(如:游泳池会带来怎样的收益?)
In this paper, some methods are introduced to value the forest products, such as hedonic method, travel cost, replacement cost and contingent valuation.
本文介绍了国际上对森林产出的几种评估方法,如:享乐法、旅游成本法、替代成本法和意愿型价值评估法。
Considering the above two factors, this dissertation is examining the relationship among hedonic shopping value, utilitarian shopping value and store brand loyalty.
鉴于这两方面,本文将研究享乐主义/功利主义购物价值与商场品牌忠诚度这三者之间的相关关系。
Considering the above two factors, this dissertation is examining the relationship among hedonic shopping value, utilitarian shopping value and store brand loyalty.
鉴于这两方面,本文将研究享乐主义/功利主义购物价值与商场品牌忠诚度这三者之间的相关关系。
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