He says being naive and taking risks actually helped push the brand forward.
正是他们的天真和冒险精神令这个品牌迅速获得成功。
Mr Farley found customers were indifferent to the brand—which, he says, “is worse than customers not liking Ford.”
法尔利先生发现客户对于品牌比较不关心---他说，“这要比客户不喜欢福特这个牌子更糟糕。”
But Li Ning's chief operating officer, Guo Jianxin, said he didn't think the brand would be damaged by associations with Sudanese athletes.
但李宁的首席营运长郭建新表示他认为李宁品牌不会因与苏丹运动员的关系而受损。
At first he produced his electrical goods under the brand name National, but later he introduced the name Panasonic, for which the company is best-known today.
起初他以“National”为品牌生产电器产品，但后来他采用了“Panasonic”，今天众所周知的一个名称。
These products provide either hedonistic or symbolic value to the customer, meaning they just feel good or create an emotional attachment to the brand itself, something he likens to religion for many.
这些产品能为顾客提供快乐感受或者象征价值，也就是说顾客对品牌本身有一种情感依恋，像是宗教信仰的某些感情。
He paid his licence fee, and walked out with a brand-new driving licence.
他付了驾照费用，拿着一张全新的驾照走出来。
"Our job as designers is to reinforce the airline's brand and make it more recognizable," he says.
他说：“作为设计师，我们的工作就是强化航空公司的品牌，使其更容易被认出来。”
He documented his journey as he set about treating nature as a brand to be marketed to young people.
他记录了自己的旅程，开始将自然作为一个品牌向年轻人推销。
“Brand proliferation is not a novelty, and it is profitable if you execute it well,” he says.
他表示：“品牌扩散并不新鲜，如果执行得好，它是会带来盈利的。”
"Brand proliferation is not a novelty, and it is profitable if you execute it well," he says.
他表示：“品牌扩散并不新鲜，如果执行得好，它是会带来盈利的。”
He said companies use the term 'brand equity' to describe the measurable value of their brands.
他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。
"We have a challenge and opportunity to present a new brand in a new setting," he says.
“我们希望用焕然一新的面貌呈现一个全的新品牌，这既是挑战，又是机遇，”他说。
He will be in charge of attempts to reposition positive public perceptions of the Trafigura brand.
他将负责试图重新定位托克品牌正面的公众形象。
He made the G-Man brand so popular that, at its height, it was harder to become an FBI agent than to be accepted into an Ivy League college.
他把美国联邦调查局探员塑造成了一个流行品牌，在巅峰时期，想当一名联邦调查局探员比进一所常青藤院校还要难。
"It's all about advertising and brand building," he said. "That's going to be massive publicity."
他说：“这全都关乎于广告和品牌建设，这将会有大规模的宣传。”
“If people actually knew about the tests involved, they might insist on buying their cosmetics from a cruelty-free brand,” he added.
“如果人们真正懂得了这些测试是这样做的，他们可能就会选择一些人道化妆品品牌了，”他补充。
But what was perhaps most astonishing about Mr Jobs was the fanatical loyalty he managed to inspire in customers. Which other technology brand do you ever see on bumper stickers?
但是乔布斯最令人称奇之处是他培育的高度的顾客忠诚度。你看过哪一个其他的科技商标被贴在汽车保险杠上？
"Things have brands whether they declare a brand or not," he continued.
“每件东西都有它自己的品牌，不管它是否这样宣布的”，他继续说。
He has resisted offers from LVMH and Gucci to bring his brand under their labels, maintaining full control over both creativity and the books.
他拒绝了路易·威登和古驰欲将其纳入旗下品牌序列的提议，继续保有对公司创意和账务的全权掌控。
If Mr Zong is to squeeze Danone out of control of the Wahaha brand, he will need to rely on his own energies.
如果宗庆后要使达能丧失对娃哈哈品牌的控制权，他需要凭借自己的力量。
Told of the company’s plans for rejuvenating its brand, one Manhattan resident said he was unimpressed.
当被告知星巴克正在施行一项意在恢复其品牌活力的计划时，当地的一个居民表示说他对此没有什么印象。
Disney Chief Executive Robert Iger has said DVD sales are in an irreversible decline, but he said Marvel's strong brand profile should offer a measure of protection.
迪士尼首席执行长依格(RobertIger)表示，DVD销售额正在不可挽回地下滑，但他认为Marvel强劲的品牌实力应该能够提供某些保护。
Mr. Lafley's storied P&G career began in 1977 when he started there as a brand assistant for Joy dishwashing liquid.
雷富礼在宝洁的传奇职业生涯始于1977年，当时他是“Joy”厨房洗涤剂的品牌助理。
Mark Woodmansey, a brand manager with the brokerage, said he has already sold three boats on the first day.
赚取回扣的品牌经理MarkWoodmansey说他已经在第一天就卖出了3艘游艇。
Mark Woodmansey, a brand manager with the brokerage, said he has already sold three boats on the first day.
赚取回扣的品牌经理MarkWoodmansey说他已经在第一天就卖出了3艘游艇。
应用推荐