IAT also can be used to measure the implicit effect of gender stereotype in advertisements, but its validity weaken when choosing pictures as the experimental materials.
IAT也可以用来测量广告中性别刻板印象的内隐效应，但当实验材料为图片时，这种工具的效度受到影响。
Certain unreasonable factors exist in the originality of modern advertisements. Gender differences and social roles of genders are always of the same model which demonstrates the inequality of power.
现代广告创意中的性别表现存在着一定的不合理因素，广告中的性别与社会角色之间的关系经常是极度模式化的，其中不平等的权力关系随处可见。
This house would ban advertisements that use gender stereotypes.
有性别偏见的广告（如苗条女郎的减肥产品）应被禁止。
This text carries on the research into male image in Chinese TV advertisements near 30 years by using the gender theory and controlling theory.
本文运用社会性别理论和社会控制理论，对近三十年我国电视广告中的男性形象进行分析研究。
This text carries on the research into male image in Chinese TV advertisements near 30 years by using the gender theory and controlling theory.
本文运用社会性别理论和社会控制理论，对近三十年我国电视广告中的男性形象进行分析研究。
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