For example. the language and polls expert Frank Luntz wrote a memo encouraging the use of "climate change" because the phrase sounded less scary than "global warming," reported the Guardian.
例如，据《卫报》报道，语言和民调专家弗兰克·伦茨写了一份备忘录，鼓励使用“气候变化”这个词，因为这个词听起来没有“全球变暖”那么可怕。
If so, some professional advice from the book "Words that Work" by Frank Luntz on effective communication might be helpful.
若真是这样，《成功有效的演讲》一书提出了一些专业的建议，可能会有所帮助。
If so, some professional advice from the book "Words that Work" by Frank Luntz on effective communication might be helpful.
若真是这样，《成功有效的演讲》一书提出了一些专业的建议，可能会有所帮助。
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