By joining forces, the companies believe they can develop integrated products for telecoms operators vying to sell a "quadruple play" of fixed-line, broadband Internet, wireless and television.
通过合作，两家公司认为能够针对电信运营商开发综合类产品，力争在固定线路、宽带网络、无线和电视业务等方面将销售翻两番。
China's two fixed-line operators, China Telecom and China Netcom, are suffering as consumers defect to mobile phones for local calls and to cheap internet-based services for long-distance calls.
中国两家固定线路运营商中国电信和中国网通正在遭遇用户流失，由于移动电话既可以提供本地通话服务，也可以提供廉价的基于因特网的长途通话服务。
For the incumbent telecoms operators, however, the quadruple play is all about protecting their core business of fixed-line voice calls, which still accounts for the bulk of their revenues.
然而，对于主体运营商来说，“四重奏”着实为占据他们很大一部分营业收入的核心业务——固定电话服务提供了保护。
This helps mobile operators lure voice traffic away from fixed-line operators, a process known as “fixed-mobile substitution”.
这种被称为“固定-移动代替者”的方案着实帮助了移动运营商从固定电话运营商那里抢来了不少语音电话业务。
Another factor that will influence the adoption of FMC will be the attitude of mobile operators that lack fixed-line networks, such as Vodafone.
另外，缺少固定电话线网络的移动运营公司对固定-移动融合态度也会影响到固定-移动融合后的业务是否被广泛适用。像沃达丰公司就是这种典型的移动运营公司。
Five months ago, China Telecom was split into two regional operators to encourage nationwide competition in fixed-line telephony and data communications.
五个月以前，中国电信分成两个地方性的运营商以加强全国范围内固定线路电话和数据通信方面的竞争。
Based on the actuality that Telecoms operators develop integral activities successively, this paper advances a set of theories for integral marketing design, which aims at the fixed-line operators.
基于目前我国电信运营商先后开展积分活动的现状，针对固网运营商提出了一套积分营销方案设计理论。
This paper synthesizes conclusions above, and designs a set of decision process and marketing strategy of integral marketing fitted for fixed-line operators.
结合已有的分析结论，设计出固网运营商积分营销的决策流程和营销策略。
China Unicom is one of the leading telecommunication operators in China, providing integrated telecommunication service in terms of broadband, fixed-line and mobile communication.
中国联通是中国三大电信运营商之一，提供集宽带、固话及移动通信业务为一体的全业务通信服务。
In this situation must stand in the strategic height to the enterprise competition strategy research, can make the fixed-line telecoms operators in the fierce market competition invincible.
在此情况下必须站在战略的高度来研究企业的竞争策略，才能使固网电信运营企业在激烈的市场竞争中立于不败之地。
In this situation must stand in the strategic height to the enterprise competition strategy research, can make the fixed-line telecoms operators in the fierce market competition invincible.
在此情况下必须站在战略的高度来研究企业的竞争策略，才能使固网电信运营企业在激烈的市场竞争中立于不败之地。
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