Language in business negotiations as Bridges, occupies an important position, it often determines the success or failure of negotiation.
语言在商务谈判中犹如桥梁，占有重要的地位，它往往决定了谈判的成败。
When it comes to negotiation, it would be hard to retreat from asking for those opt-outs, but he should not make too much of a failure to win.
当涉及到谈判时，很难不要求那些选择性的豁免条款，但他不应该为了获胜而做出那么多错误的决定。
That's why he is scared that this negotiation is going to fail, because the direct meaning of the failure of the negotiations is that he will lose his legitimacy.
这就是为什么他很害怕这次谈判会失败，因为谈判失败直接意味着他将失去他的合法性。
In Chapter Two, the author puts forward the issue of pragmatic failure and then elaborates on the phenomenon of pragmatic failure in cross-cultural negotiation.
第二章作者提及了国际商务谈判中出现的语用失误现象，并对此进行了详细的描述和分析。
In Chapter Two, the author puts forward the issue of pragmatic failure and then elaborates on the phenomenon of pragmatic failure in cross-cultural negotiation.
第二章作者提及了国际商务谈判中出现的语用失误现象，并对此进行了详细的描述和分析。
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