A recent American Express report looks at consumer buying trends, and finds a shift toward local purchases, ethical companies, co-created brands, location-based offers and group buying.
最近，美国运通公司研究了消费者的购买趋势，报告说这种趋势转向了本地购买、道德公司、共创品牌、定位优惠和集团购买。
Companies that take ethical or governance shortcuts risk being embroiled in scandals that damage their profitability and mar their brands.
由于忽视道德和治理而导致的丑闻，公司往往会卷入而使收益下降，危及品牌的漩涡。
Only by abiding by self-regulation and continuously improving the ethical integrity of the advertising market in China and the rest of the world can world-class brands be established and sustained.
唯有恪守营销自律，不断提高中国以至世界广告市场诚信水准，才能为著名品牌脱颖而出提供沃土。
Only by abiding by self-regulation and continuously improving the ethical integrity of the advertising market in China and the rest of the world can world-class brands be established and sustained.
唯有恪守营销自律，不断提高中国以至世界广告市场诚信水准，才能为著名品牌脱颖而出提供沃土。
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