Therefore, this paper provides a practical means for firms to escape from the trap of price war and substitute brand war for price war through brand construction to increase brand credit degree.

文章为“品牌战”替代“价格战”提供了理论依据，即通过品牌建设提高品牌信用度，使得在价格提高的条件下需求量增加，而这只有在需求曲线改变位置时方能做到。

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Therefore, this paper provides a practical means for firms to escape from the trap of price war and substitute brand war for price war through brand construction to increase brand credit degree.

文章为“品牌战”替代“价格战”提供了理论依据，即通过品牌建设提高品牌信用度，使得在价格提高的条件下需求量增加，而这只有在需求曲线改变位置时方能做到。

youdao