Then we introduce kinds of research aiming at advertising effects in academic, among these are a series of mental effects evaluation models.
之后，我们介绍了学术界对于广告效果进行的各种类型的研究，包括一系列广告心理效果测评模型。
Effects evaluation of public marketing has significant social and economic meanings, designing the evaluating index system, choosing scientific and rational evaluating methods are necessary.
公共营销绩效评估具有重要的社会和经济含义，设计评价指标体系、选择科学合理的评估方法是科学营销所必需的。
Effects evaluation of public marketing has significant social and economic meanings, designing the evaluating index system, choosing scientific and rational evaluating methods are necessary.
公共营销绩效评估具有重要的社会和经济含义，设计评价指标体系、选择科学合理的评估方法是科学营销所必需的。
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