The distinct, unique and attractive tourism destination image (TDI) has become the powerful weapon of a tourism destination in competition.
鲜明、独特、富有吸引力的旅游地形象已成为旅游地在竞争中克敌制胜的法宝。
As one of the most effective ways for tourists to get to know the destination, tourism slogan plays an important role in the propaganda of destination image.
旅游口号是游客了解旅游地形象的最有效方式之一，也是旅游地形象宣传的重要途径。
Context is the cultural theme and spirit of a tourism region, which is also an inner part of destination image, and complements the physical image of a tourism region.
文脉是旅游区的文化主题和文化精神，是旅游区实体形象的文化补充，是旅游形象的内在文化精神。
Chapter two: Tourism destination image measurement.
第二章：旅游目的地形象的测量。
The early research on destination image focused on its influence on the tourists' decision-making.
早期的旅游地形象研究多关注于形象对于游客旅游决策的影响。
Attitude theory offers a platformfor the combined study of place image and tourism destination image.
态度理论为地区形象（PI）和旅游目的地形象（TDI）的联合研究提供了一个平台。
But in destination image marketing and result testing of marketing, research work is still at the stage of exploring.
然而在旅游目的地形象营销以及营销效果的测评方面，研究工作仍处于探索阶段。
The third, the theory about traveling shadow area emphasizes the importance of the construction of destination image.
第三，旅游阴影区理论强调了旅游地形象建设的重要性。
The traditional marketing theory thinks, the travel destination image is a kind of product, and the enterprise is a subject of the marketing behavior.
传统营销理论认为，旅游目的地形象是一种产品，企业是营销行为的主体。
On the other hand, destination image is found to have significant impacts on tourists' destination choice, experience quality and behavioral intention.
景区形象对旅游者出游前的目的地选择、游中的体验评价和游后行为倾向都有影响。
Greyscale image colorizing is a method that transplants color characteristics from a colorized image, source image to a greyscale image, destination image.
灰度图像的彩色化是将一幅彩色图像的颜色特征传递给另一幅灰度图像，使灰度目标图像具有与源彩色图像相似的颜色。
The results of the experiment indicate that the method can assure the security of the watermark, and the destination image has good invisibility and robustness.
实验表明，本方法保证了水印信息的安全性，有较好的不可见性和鲁棒性。
This paper probes into the concept and the multi layered perception of tourist destination image, makes an analysis of the process of its formation and brings about image promotion pattern.
探讨了旅游目的地形象概念及其认知的多层面性，分析了旅游目的地形象形成过程，提出了旅游目的地形象推广模式。
Accordingly, the destination image marketing theoretical foundation of the travel is expanded from the marketing theory, economics theory to the public management theory and dissemination theory.
相应地，旅游目的地形象营销理论基础从市场营销理论、经济学理论拓展到公共管理理论和传播学理论。
Therefore, this study attempts to establish a model that includes Destination image, self-congruity, Destination personality, and Destination loyalty to clarify the mechanism from image to loyalty.
因此，本研究将建立一个包含目的地意象、自我一致性、目的地个性以及目的地忠诚的模式以厘清意象到忠诚之间的脉络机制。
Therefore, this study attempts to establish a model that includes Destination image, self-congruity, Destination personality, and Destination loyalty to clarify the mechanism from image to loyalty.
因此，本研究将建立一个包含目的地意象、自我一致性、目的地个性以及目的地忠诚的模式以厘清意象到忠诚之间的脉络机制。
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