You might call it "design by death" since clever designs thrive because of the many failures that don't.
这可以称为“死亡之工”，因为大量失败的设计被淘汰，唯有那些精巧的设计得以发展壮大。
We've separated the package designs into three categories: clever, quirky and beautiful.
我们将包装设计分成三个类别：讨巧，新奇，和漂亮。
Strong, solid colors, a lot over overlapping elements and clever uses of opacity are what make Mike’s designs instantly identifiable.
加粗体，实色，大量的重叠元素和透明的灵活使用是迈克设计与众不同的地方。
BOTH Boeing and Airbus have trumpeted the efficiency of their newest aircraft, the 787 and A350 respectively. Their clever designs and lightweight composites certainly make a difference.
波音和空客都在吹嘘自己最新飞机787和A350的性能，巧妙的设计与轻质的材料当然使它们与众不同。
With a chalkboard and beautiful images of his designs, Aravena walks us through three projects where clever rethinking led to beautiful design with great benefit.
利用一块黑板和精美的图片，阿拉维给我们展示了三个项目，思维方式的转变最终带来了优美的设计和巨大的好处。
With a chalkboard and beautiful images of his designs, Aravena walks us through three projects where clever rethinking led to beautiful design with great benefit.
利用一块黑板和精美的图片，阿拉维给我们展示了三个项目，思维方式的转变最终带来了优美的设计和巨大的好处。
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