Now, for a customer base, the most obvious example would be a large office building since the employees could theoretically go shopping after work or during their lunch hour, right?
那么，对于客户来讲，最明显的例子就是大型办公楼，因为理论上员工可以在下班后或午餐时间去购物，对吧？
Customer development is a process of defining and understanding the user so that the right product can be built.
客户开发是一个界定、了解最终用户的过程，从而才能开发出正确的产品。
Perhaps the simplest measure is to grant a customer the exclusive right to sell products in a territory.
也许最简单的方式是授予一个客户在一个地域内销售产品的独家权利。
If the answer is "yes", the job has been done - regardless of whether the right thing was built, built well, or built to satisfy the business goals of the customer.
如果回答是“是的”，工作已经完成——不管正确的事是否完成，完成的很好，或者满足了客户的业务目标。
Right now, you only care about enough customer information to be able to deliver and confirm the orders, as Listing 1 shows.
现在，您只需关心获得足够的客户信息来交付和确认订单，如清单1所示。
Saying "shippable" to people in the customer role means implies they'd better get the requirements right because that's the way Agile development works.
对客户们说“可交付”就意味着暗示他们最好确保提出的需求都是正确的，因为这就是敏捷开发工作的方式。
Stand tall: Even if you have no right, work from the premise the customer needs you as much as you need the customer.
站直了，别趴下：即使你没有权利，你还是应该在这样的前提下工作，那就是客户需要你的程度和你需要客户的程度一样深。
With the right segmentation, the right lists can be purchased, advertising results can be improved and customer satisfaction can be increased.
有了正确区分，可以购买正确的产品、拥有更好的广告效果、提高顾客满意度。
I was horrified one day to receive a customer service call from a customer who had done everything right, and exactly by the book.
有一天很恐怖，我接到一位对每件事都做得一板一眼的客户的电话，他严格地按照书上说的做。
It's not particularly good looking, neither on the customer nor the user side, but it works right out of the box and is ideal for beginners.
它外观并不很好看，不管是对顾客还是用户，不过却可以很快上手，对于新手来说很很理想。
Choosing the right medium for customer research depends largely on the marketing strategies a company holds.
为客户研究选择合适的中介大部分取决于公司的市场策略。
In the second scenario, the customer incurs the total cost right at the start, although deployment would likely be phased, as would the value obtained.
第二种场景下，尽管部署是分阶段进行的，所获得的价值也是分阶段的，客户却在一开始就遭致全部费用加诸一身。
A customer like you should get the best price right off the bat. You shouldn't have to call him and ask what happened here.
你们这样好的顾客值得最好的价格，甚至你根本不必打电话询问他市面上的情况。
I would modify it to read something like this: Rule number one: The customer is always right.
我想把它改一下：第一条：顾客永远是对的。
Or as Page said, "Having an attitude that your customer or users are always right, and your goal is to build systems that work for them in a natural way, is a good attitude to have."
就像书中说的“持一种总是认为您的客户或用户永远是对的的态度，你的目标是建立一个可以很自然的为他们工作的系统，这是一个很好的态度。”
Some project managers (PMs) seem to forget traditional PM rigors in favor of the Agile principle of "the customer is always right."
某些项目经理(PM)好像是忘记了传统的PM对于“客户永远是正确的”这一敏捷法则的严格性。
Let's look at how Web sites, taking different marketing perspectives, get customer research right or wrong.
让我们看看网站怎么通过不同的营销角度正确地(或错误地)实施客户研究的？
Ron mentions that as software developers the teams should be interested in getting the software right and making sure that the customer is pleased.
Ron认为，作为软件开发人员，团队应该集中精力做正确的软件，并确保用户高兴。
So whether a customer is deploying a mission critical application, or an AD hoc application, the WebSphere application Server family offers the right product to fit the customer's needs.
所以，不管客户部署的是任务关键型应用程序，还是特殊应用程序，WebSphereApplicationServer系列都能够提供正确的产品满足客户的需要。
It's not easy for some teams to make these changes, and particularly if you don't have all the conditions right, you know: you don't have a good product owner or customer, you don't have a coach.
对于有些团队来说这并非容易的事，特别是在他们不具备所有条件时，比如：产品的买主或者客户不那么好说话，或者你缺少一个教练。
Having the right qualifications implies two things: a thorough understanding of customer needs, and a working knowledge of Agile and Scrum.
“称职”包括两个意思：完全了解客户的需求，具备敏捷和Scrum的实用知识。
P: Should we consider outsourcing customer relations? Many corporations are using Indian call centers, right?
Pete提出，很多公司都把客户服务，customerrelations外包给印度呼叫中心。
Technology can only make that better, knowing everything we need to know about the customer and carrying the right products and services.
技术只会让这些更好，掌握所有我们需要了解客户的东西，并带给我们正确的产品和服务。
That natural smile is clearly in evidence as she moves from customer to customer, helping them find the right train, or pay the right fare for their tickets.
自然的微笑已经在她的脸上，她带着这样的微笑穿梭在旅客之间，帮助他们找到正确的列车，帮助他们选择正确的车票。
The agile development cycle allowed the system test team to act like a real customer, from the application design right through coding and unit testing of the system test application.
敏捷的开发周期允许系统测试团队扮演实际的客户，从应用程序设计到系统测试应用程序的编码和单元测试。
Having detailed discussions with your customer about early versions of your product design verifies that you are on the right track.
与客户详细地讨论产品设计的早期版本可以确保您处于正确的轨道上。
It has, for example, the right infrastructure to help companies to move to a customer-centric business model improving customer service.
例如，它提供的基础结构可以帮助公司转移到以客户为中心的业务模型，从而改进客户服务。
Get the right people involved from the start-from marketing and sales, operations, logistics, customer service, accounting, and finance.
从一开始就要找对的人进行参与，包括市场与营销，运营，物流，客户服务，会计和财务。
Based on our customer trust scores and ongoing popular customer reviews, the right call.
基于我们消费者的信任，和广受欢迎的评论，这是正确的指引。
Based on our customer trust scores and ongoing popular customer reviews, the right call.
基于我们消费者的信任，和广受欢迎的评论，这是正确的指引。
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