• There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.

    国外已有一些关于消费者行为应用客户细分方面研究RFM细分模型客户价值矩阵模型等。

    youdao

  • Most of the segmentation criterions in current practice are produced by customer geographic distribution and their characteristics, but seldom can we find those criterions based on customer behavior.

    而国内实际应用中客户细分标准大多采用客户地区分布、客户特征等,客户消费行为作为细分标准的还比较少见

    youdao

  • Most of the segmentation criterions in current practice are produced by customer geographic distribution and their characteristics, but seldom can we find those criterions based on customer behavior.

    而国内实际应用中客户细分标准大多采用客户地区分布、客户特征等,客户消费行为作为细分标准的还比较少见

    youdao

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