There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
国外已有一些关于消费者行为应用于客户细分方面的研究,如RFM细分模型、客户价值矩阵模型等。
Most of the segmentation criterions in current practice are produced by customer geographic distribution and their characteristics, but seldom can we find those criterions based on customer behavior.
而国内在实际应用中客户细分的标准大多采用客户地区分布、客户特征等,以客户消费行为作为细分标准的还比较少见。
Most of the segmentation criterions in current practice are produced by customer geographic distribution and their characteristics, but seldom can we find those criterions based on customer behavior.
而国内在实际应用中客户细分的标准大多采用客户地区分布、客户特征等,以客户消费行为作为细分标准的还比较少见。
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