And worse, consumers think you have also changed the contents.
更糟的是，消费者认为产品的内容也随之变化。
And with the long lines and sell outs of iPad 2 on Friday, it appears that many consumers think it's the best too.
从周五苹果专卖店门口长长的队伍就可以看出iPad2在许多消费者的心目中有着较高的地位。
What would consumers think if a manufacturer of chewing gum advertised that chewing gum, unlike smoking cigarettes, does not cause lung cancer?
如果口香糖的生产商做广告说嚼口香糖不像抽烟那样会导致肺癌，消费者会怎么想？
But it seems clear that patients are going online to get more information on their illness, to see what other consumers think of new medications and to get emotional support from fellow sufferers.
但病人们会去网上获取更多关于他们疾病的信息，去了解其他消费者对新药物的看法，或是去获得其他患者的在情感上的支持，这一点似乎是显而易见的。
Nor does it take a free-market fundamentalist to believe that if consumers think that taxicabs provide a safer service, they will pay for that safer service.
再说，不只是自由市场原教旨主义者才会相信：如果消费者认为出租车提供的服务更安全，他们会花钱购买更安全的服务。
Nor does it take a free-market fundamentalist to believe that if consumers think that taxicabs provide a safer service, they will pay for that safer service.
再说，不只是自由市场原教旨主义者才会相信：如果消费者认为出租车提供的服务更安全，他们会花钱购买更安全的服务。
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