This paper analyzed the consumer rationality and consumer loyalty from the viewpoint of enterprises, consumers and society.

本文从企业、消费者和社会等不同角度研究了消费者忠诚与消费者理性问题。

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And it is considered very well by the consumer, all of that proved the rationality and practicability for the designing.

且经过用户现场使用，得到一致认可，证明了本设计的合理性和实用性。

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Since consumers are problem solvers with bounded rationality, IDB is fitted for the studies of consumer behavior.

消费者是有限理性的问题解决者，因此idb实验被用于消费行为领域的研究。

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Since consumers are problem solvers with bounded rationality, IDB is fitted for the studies of consumer behavior.

消费者是有限理性的问题解决者，因此idb实验被用于消费行为领域的研究。

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