When you make a cold call, the receiver wants to know immediately if the call is relevant or not to him.
当你打冷电话的时候，对方想要立刻知道这个电话和他有没有关系。
Impart urgency and convenience: in most instances, the sole objective of the cold call is to get an appointment.
告知急迫性和便利性：大部分情况下，冷不防打电话的唯一目的就是预约见面。
When you cold–call a prospect, what obstacles do you expect the clerical staff to put in your way ?
当你给客户冒味地直接打电话时，你预计他的秘书或其他办事人员会给你设置哪些障碍。
When you cold–call a prospect, what obstacles do you expect the clerical staff to put in your way ?
当你给客户冒味地直接打电话时，你预计他的秘书或其他办事人员会给你设置哪些障碍。
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